The number of users that access the Internet only via the mobile devices increases with every year. So, naturally, the mobile optimization is one of the first trends for SEO 2016. Google gives higher ranking to the mobile-friendly websites. You should be sure to provide not only great content but also best functional experience. For e-commerce, building the app of its own is a timely decision.
Virtual assistants
Siri, Cortana, Google Now and Alexa are gaining popularity. So it is time to think how to help them to find your website first. Ordinary typed keywords are not of great use here, and traditional pay-per-click ads are as useful as old-school advertising. The special SEO for Siri is already gaining momentum. For example, Siri searches among results of social networks. Virtual assistants will find your site sooner, if you use colloquial, long-tail phrasing. People are likely to ask: “Siri, where can I buy a present for my grandma”, while they would type “Gift shop NY”. You might once ask Siri how to start an ecommerce business, but if you typed you would put a question in another form.
Verbal content trends
The concise description with photos and reviews remains popular, but there are some changes visible in 2016. First of all, they are related to the voice search, as mentioned above. Another trend is to provide detailed content that is highly ranked by search engines for its convenience to the users. Write original product or service description. The unusual structure can help to avoid having the same content as your business rivals, and it can be created by write my paper service. There is a trend to automatize the identifying of the relevant terms of your site content, but the tools are still too raw to be relayed on. And, it is important to insert buying button directly in the description.
Visual content trends
High-quality pictures draw attention and often help a consumer to appreciate your product.
Iconographics remain a powerful tool to make the information easier to understand and more likely to be shared. Especially with niche industries, the visitor might find the article or description too long or complicated and bounce away. The iconographic presentation increases the possibility that he will stay and make a purchase. With available free tools and websites to create infographics, you will have no troubles with this SEO trend.
Video brings traffic to the site. As far as the internet speed allows to watch any video online, it becomes a must-have for e-commerce websites. If you haven’t high-quality promotion video yet, create video presentation from photos or a how-to video. It is also important that visual content appeals to the emotions of the visitors and is more likely to go viral.
If you create really high-quality videos or comprehensive iconographics, it increases your chances to get relevant backlinks from other sites of your industry. Your site becomes better chances to get visible having relevant content due to the Google Universal Search.
Automation
The SEO automation tools help to produce the messages of great relevance. In the year 2016, they are not so good to “set and forget” about “manual” SEO and to provide high ranking immediately by installing some software or plugin. But it can be useful to manage the technical part. You can save your time having various SEO activities automated: keywords generating, backlinks analysis and monitoring your website ranking.
Social media for e-commerce
The role of social media marketing continues to grow. Customers sharing their experience with your company via Facebook, Twitter, Pinterest, Instagram can greatly influence the visibility of your website. In general, the integration of e-commerce with social media is promising, though for now, people are not quite ready to make purchases from a Facebook page. But the sharing buttons on product pages helps engage clients. Encourage people to create content related to your product or service and share it onsite. Reviews also help to engage people. These ranking signals bring visibility. Social media sign-in to your online store for visitors will make registration procedure more friendly and easy for them and provide you with a splendid opportunities for personalised service in the future.
Work for local results
Traditionally, e-commerce companies focus on broad target audience on a national level. But targeting a local niche audience independently on the e commerce market size can help the company to stand out among the competitors. People tend to trust local enterprises more that some company from the distant lands. The business to business market size growth is obvious – and the companies are likely to trust local b2b entrepreneurs more. So, consider working for local results, not only when you are starting your e-commerce business, but after you enter the national level.