All businesses will have strategies in place to make customers happy in their store but nearly all of them will have room for improvement. In this infographic from M2 On Hold you will learn what is needed to ensure your store converts walk-ins to sales.
It’s important to develop a deep understanding of your customer base and this may vary from industry to industry. Retailers should have the ability to engage emotionally with their customers. Effective use of technology in-store can make a customer feel at home. For example, the digital signage market is seeing major growth and is expected to reach 23.76 billion by 2020.
Digital marketing can also help you to drive more in-store traffic. Having a simple website setup with clear information about your store with the opening hours etc. could increase your football. Why not try to provide discounts on your Facebook or even look at investing a portion of your marketing budget in pay per click ads. Find out more about effective in-store marketing in the infographic.
