While Facebook is still predominantly the most widely used social media platform for marketing (with a total of 93% of marketers using it), Instagram also has a lot of untapped potentials. With only approximately 36% of marketers on Instagram, a campaign on the platform may actually be one of the answers on how to get above the competition. Do take note that 70% of the users look up a brand on Instagram while 62% follow the brands. If you have a business and would want to reach out to more people, an Instagram campaign is the way to go. Here are a few tips from experts who offer professional Instagram services.
Always Include a Link In Your Profile
One of the first rules that experts, who offer professional Instagram services, would agree on is to add a link to your Instagram profile. Since your profile page is the only clickable link, you can maximize photo captions and other posts by including “link in profile” to direct your followers to your business website. This is one of the primary rules of Instagram marketing-- make your profile your landing page. So, go ahead and create your Instagram landing page today!
Always Use Hashtags
Hashtags are crucial on Instagram because they share posts that people are currently talking about or interested in. In other words, hashtags help your business take part in trending topics. For instance, if you sell organic cosmetics, your hashtag could be #organiclipstick or #organiclipbalm. With this, in all searches with the same hashtags, your post will show up.
Time Your Posts Properly
One of the most important things to take note of social media marketing is that if you miss the timing, then you miss the opportunity. The key is always to follow where your target market would go. Post during the times in which your target market is most free to check their Instagram accounts. Always remember that in social media marketing, there is no time like the present.
Host Some Cool Contests
According to a lot of professionals who offer Instagram Services, contests are actually very effective in getting people to engage with the brand. Brands would offer prizes to winners of the contests they hold. This is indeed an efficient tactic because hosting contests will get the fans talking about your brand for quite some time. This is really great for engagement as a whole.
Use Images That Have Text Overlays
Since Instagram is all about visuals, you have to make your images more enticing than others so that you can stand out from your competitors. Using text overlays on your images are great for attracting the attention of your followers. For example, if you sell coffee, you could put an interesting warm, inspirational quote over a picture of a warm cup of coffee. This will definitely grab the attention of your coffee-lover followers who would result in reposts and more hearts.
Use Some Instagram Tools
The secret of being successful on Instagram is to take advantage the hidden wonders of Instagram tools. If you avail professional Instagram services from experts, you’d probably notice that a lot of them have programs that can be used to automatically schedule posts, rate the engagement, and do other things to make things easier. Monitoring Instagram manually is very tedious and time-consuming. Making use of some cool marketing tools would be advantageous.
Being a digital entrepreneur also entails finding the best platforms and best approach to push your business to your target audience. However, if you just started your website and are a complete newbie regarding Instagram marketing, then you always have the option of getting professional Instagram services. Experts from these industries will be able to help you create the best Instagram campaign for your business. Of course, it also helps if you know some of the basic tips on how to maximize your marketing campaign on this visual-centered platform.