It seems like just about every large, medium, and small company out there today is aware of the importance of creating a blog on their website. It’s a wonderful way to add value to the site, help to draw in visitors, make use of SEO terms, and improve their Google ranking. So what about creating a private blog network, or a PBN? Many aren't even familiar with the term "BPN", never mind its advantages and disadvantages.
So before you decide to go ahead or write off the use of a PBN, let’s take a look at what it can offer.
What is a PBN?
First off, even though you may have never heard of a PBN, they aren't actually new. In fact, they have been around long enough that some are questioning if they even still hold value in 2017 and beyond. These PBN's often get confused or grouped in with niche websites.
The simplest definition is that a PBN is a set of domains that are privately owned. This can be by you or another person. It's very common for the domains to be made up of various expired domains that have now gone stagnant and the registration expired.
Why Use a PBN?
The next logical question, of course, is why you would want to use a PBN? The main reason people are using this route is that they have total control over the content, as well as the links that appear on the domain. Be aware that you need to know what is a PBN link, as bad links are harmful. A PBN offers the ultimate customization opportunities, which can have a huge impact on the content.
What many people end up doing is snatching up a few of these PBN's in order to post links that refer visitors back to their website. This can help improve their search rankings in Google, which will get them more visibility.
Now here's the downfall, building a PBN is not exactly easy. In fact, it's not only hard but it can end up being extremely damaging to your cause if you go about it the wrong way. It can also be pretty costly from a budget standpoint to use and build PBNs. Obviously, there are the rare cases where someone was able to build a PBN on a tight budget, but those are rare.
Additional Pros and Cons
There are other notable pros and cons that one should be aware of before they embark on building a PBN. These include the fact they offer instant trust and authority since you are working with expired domains. As well, you won't have to worry about sending out emails so that you can network and reach webmasters that are also in your niche, which means link exchange is a thing of the past.
On the con side, the other big one is the fact this is a huge time investment. You will literally need to spend hours and hours on each domain that you buy, and even then there is still risk involved.
Make Sure It's Done Right
The biggest takeaway lesson when considering a PBN is that it needs to be done right the first time so as not to set your efforts back.