Many small businesses have begun experimenting with Facebook marketing and it is proving effective for many of them. It is a great way to appeal to your local audience as they scroll through their Facebook feed and it’s fantastic to see so many businesses getting results from it. However, as this infographic from M2 On Hold outlines, Instagram could be something that businesses are missing out on.
if you’re not too familiar with it, the first thing you should do is get going with a basic Instagram account. Get your logo up and take inspiration from the systems many of the big brands follow on Instagram. Your page should focus on a couple of things as you don’t want to make it to overbearing for your customers. You can, for example, update it with company news or make it a showcase for your products or services.
Some readers might be thinking that their business isn’t exciting enough for Instagram. This didn’t stop FedEx from creating an extremely cool page featuring their trucks ‘out in the wild’. They even shared pictures from their followers who snapped pics of trucks and sent them to FedEx on Instagram.
If you do set up an Instagram, make sure that you interact with your followers. If they leave a comment a quick reply thanking them is a great way to make that person feel good about your business. Find out more about all things Instagram in the infographic!
