Marketing is both an art and science. There’s no right way for any company to build marketing strategies. It’s all customizable. Since marketing strategies and campaigns will look differently for each company, it’s good to utilize a few strategies and see what works best. Consider these four.
Inbound Telemarketing Campaign
A good inbound telemarketing campaign is an on-going endeavor and involves the use of relationship building. It involves listening to the customer and taking their opinion into consideration on a long-term basis. This may sound tedious, but if you have goals of being in business for a long time, you’ll want to consider this. It’s also wise to use inbound call center services. In terms of costs, it can be more expensive to get new customers than it is to retain the current ones.
By developing a solid relationship with your current customers, you have a better chance of getting them to spend more over the long haul. Listen to your customers and be responsive to their concerns. Build tactics that allow you to gain the receptiveness when it’s time to commence the cold calling process.
Viral Marketing Campaign
Many companies have utilized the power of social media to create incredible marketing campaigns. In many cases, celebrities like Kevin Hart have used viral marketing campaigns to raise money for hurricane relief efforts and more. One of the keys to viral marketing involves the use of a challenge.
Many people love a good online challenge. The ice bucket challenge took over the internet and raised millions of dollars for the ALS foundation. Viral marketing campaigns just need a strong catalyst. Whether the catalyst is a celebrity or a group of brand ambassadors or influencers, it can be incredibly powerful and profitable.
Email Marketing Campaigns
Email marketing campaigns are effective because most people own smartphones and check them regularly. With direct access to their inboxes, the chances of people seeing your email are pretty high. Many companies are afraid to run email marketing campaigns because they don’t want to appear desperate or annoying. They also don’t want to end up in a person’s spam box.
One way to move past those fears is to remember that people opted into your email list. As long as you didn’t purchase their email addresses from another list and add them without their consent, they’ve given you full permission to send them all the information you have. They want to know what’s going on with your company. Shape it in a way that benefits them and leaves them wanting to click through for more information.
It’s also wise to become consistent with your marketing efforts. The more consistent you are, the more likely you’ll build a strong and receptive list. Many marketing gurus and internet marketing professionals will admit that the money is in the list. This means that when you send an email to a receptive list, that one email can become a major money-maker for you. Out of all the campaigns to run, the email marketing campaign should be at the top of your list in the digital age.
Scarcity Marketing Campaign
When people know there’s a limited supply of a specific product or service, the demand for it naturally goes up. A scarcity marketing campaign is great for several reasons. First, it gives your team room to grow with the increase in demand. When many companies first launch, they don’t launch with the expectancy of selling out. Even though it’s a goal, most companies typically grow slowly and steadily.
However, once you launch into the marketplace, you never know how things will take off. In order to maintain control over the product and sustain growth, a scarcity marketing campaign can really be beneficial. Curlbox is a perfect example of a company that grew successfully in this manner. Owner Myleik Teele opened up an exclusive list by using a splash page and a PR blurb in Essence Magazine. Years later, she continues to keep the list exclusive. The company opens up the list at a select time on a specific date and closes the list within a few hours. This strategy has allowed the company to become wildly profitable, sustainable and successful.
As you continue to develop strong marketing campaigns and strategies, you’ll be able to get a better understanding of what works for your company and customers. Every company is like a fingerprint. No fingerprint is the same and the marks it leaves are different. As a result, don’t be afraid to tweak strategies and go against the grain to find a solution that works. Besides, the unique approaches always stand out.