Content Marketing is the process of creating high-quality content to attract, engage and inform an audience. Content marketing is about sharing relevant information consistently that can improve the lives of an audience. It's a long-term strategy that can is adopted by top app development companies and it helps brands to build relationships with potential customers. It's a replacement for the direct form of marketing which is focused entirely on making sales and which keeps throwing sales pitch at customers. Content marketing shows that a brand cares about it readers and potential customers. That the company can supply its readers important information that can solve problems or answer questions without directly demanding for a sale in return.
Content marketing offers tremendous benefits for top app development companies in Abu Dhabi. One of these is that it improves brand awareness. Each day, millions of people go online to search for answers to questions. As they do this, if your brand keeps showing up with the answers soon people will get very familiar with your brand and would instinctively consult you for any other future issue. This would lead to what is called a Brand preference, where buyers choose you over other competitors for the purchase of a similar product.
Content marketing is the bedrock upon which most other forms of internet marketing service is built. Hardly can you effectively talk about social media marketing, search engine optimization or email marketing without mentioning content marketing.
Content marketing, just like most things in life, has rules or tips that would ensure that any marketer or top app development companies reap its full benefits. Below are seven content marketing tips that you should put in mind with regards to mobile app development;
1. Be Clear:
This is one of the basic and most fundamental rules of writing in general and content marketing to be precise. Writing long and confusing content will be of benefit to no one. What's worse is that the attention span of most people is very low. There is more information available online currently than at any other time since the dawn of the digital age. Regardless of what you are offering, there are several other platforms that are offering the exact same thing or at least something quite similar. Majority of people, after opening a page online, peruse through the content to find if it contains what they are looking for. They can only sacrifice 5-8 seconds of their time to do this. Within this short time frame, if your content is not engaging and relevant enough to hold their attention and give them what they want, they leave in search of the next option.
Therefore, to be among the top app development companies, being clear and concise is highly important when it comes to content marketing. Your content must inform your audience, at a glance, what you are offering them. Do not throw too much information at the audience, they will likely get more confused and would never come back.
Also, have regular daily or weekly meeting with your content marketing team, to discuss what type of content resonates more with your company's type of audience.
2. Keep Content Consistent:
This is in relation to the frequency of your content writing and publishing, and in the tone of your content messaging. The most acceptable definition of content marketing includes the word "consistent", this is because for an effective relationship to develop between you and your customers, there is a need for consistency in the sharing of your content. Humans are creatures of habit when you start doing things in a particular way they expect that flow to continue. A disruption in that flow causes disappointment, and continuous disappointment destroys relationships.
Also, to be among the top app development companies, the tone of your messaging must be consistent. If the tone of your content is that of an influencer than this should continue and not be replaced by a tone of ignorance or nonchalance. If you have adopted a humorous tone in your messaging then you shouldn't suddenly shock your audience with that of seriousness. It depicts you as being confused.
3. Prioritize SEO:
Search engine optimization is the process of organically improving traffic to a site. SEO is highly important to the success of a content. For your content to prioritize SEO, you should make use of strong keywords. You can use keywords search tools such as Google Adwords to find the words that are most searched for in your industry. When you get those keywords, use them in your content title, body, meta description, and tags (if that is available). Keywords allow Google crawlers to find your content easily.
Also, to be among the top app development companies, your images must use ALT text for its description. This allows your images to be optimized and be associated with your content. Using outbound links to credible sources and inbound links to relevant content on your website can also improve your SEO and your content marketing strategy.
4. Be a Storyteller:
Everybody loves a great story. For a successful content marketing strategy get in the habit of telling great stories, such that can capture and keep the attention of your audience. Not that alone, stories that can spark conversation and audience interaction. Hire fantastic writers that can produce content that will match your company's voice.
5. Relevance of Social Media:
Social media is highly relevant to the success of your content marketing strategy. Each day millions of people, particularly young people, flock to social media for different purposes. For a successful content marketing strategy, marketers and top app development companies must take advantage of what is trending on major social media platforms; Facebook, Twitter, Instagram and use it effectively.
6. See What Your Competitors are Doing:
Your competitors are not necessarily a stumbling block to your breakthrough, rather they can help you achieve greater success. Studying what your competitors are doing is one of the ways of staying top of your industry. You can study and know what they have done that has made them so successful and apply those things to your business.
Monitoring your competitors and learning from them doesn't mean you have to steal their content marketing strategies. You are to observe what the competition is doing and use those methods to improve your content.