Are you looking for some quick tips that can maximize your conversion rate and propel your ROI spectacularly? If yes, then you’re exactly in the right spot. I have seen many posts that claim to tell you some of the quick tips that will help you to maximize your website’s conversion rate.
These tips usually are generic in nature which gives no clue to a reader where to begin. In this comprehensive guide, I will give you an opportunity to understand where to begin from so that you can practically ignite the fire of growth in the conversion rate of your website.
So, let’s get started and see what can be done righteously to maximize the conversion rate of your website.
What is Conversion Rate Optimization?
In order to improve the sale of your website. You either need to drive more traffic to your website, or you can boost your website to increase the effectiveness which will increase the traffic and the conversion rate as well.
The conversion rate optimization serves the second latter of the plate. With CRO on your side, you can easily evaluate the sales funnel of your website which in return will help you to get the higher number of people as a potential lead to your organization.
Now, straight away, let’s start with some actionable tips that will maximize your website’s conversion rate.
Here we go,
· Invest Fiercely On A Powerful Testing Software.
Yes, you hear it right. In order to get the maximum result out of oblivion, you mustn’t afraid to use a testing software as all the money invested will pay you back.
Now, here you need to have A/B testing software. You want to operate the software flawlessly and that is totally understandable. So, in order to use a powerful split testing software, go through the following list and make your pick,
- Unbounce
- Optimizely
- Google Experiments
- Kissmetrics
- Visual Website Optimizer
· Split Test Ruthlessly
Now, you know which software to use. Now, just make your pick and start testing. This is the way by which you will have a perfect idea about your audience reactions with the nature of your post. Split testing or preferably known as A/B testing is used to test two versions of your website.
By effectively comparing the two version, you can easily observe which version is not performing well. A split test is undoubtedly the best and most reliable to find the best between the two versions of your website. You can start testing elements of your website from the following list,
- The call to action text
- The headline text
- The size of the image
- The placement of the call to action
- The amount of content on the page
- The number of fields in a form
- The color scheme
- The size or style of font
· Place Your Call To Action Button Above The Margin
In order to convert more efficiently, you always need a Call to Action button and the call to action button will only be used by your viewers if they can find them. Yes, that’s common sense. All you need to do is to plant your CTA (Call To Action) on a plain sight where every visitor of your website can see that button.
Not just that, you must also make your CTA engaging and vibrant so that your visitor will crave to click that button. Also, just in case, when your visitor is scrolling your website to the end. Put a CTA there also to make sure that the conversion rate is increasing. It is always OK to place more than one CTA on one web page.
· Make Use of Short Forms
Contact forms are also very crucial when it comes to the conversion rate. Now, this step is like, if you need your visitor’s email id, then don’t waste their and your time by asking their names and other irrelevant fields.
Always keep your focus on the goal, eyes on the prey and Boom, you just smack it.
· Make Use of More Obvious Headlines
Now, a headline is the face of your content. Now, everyone will see your headline. That is the first access gate to enter your web empire. You don’t want to throw a bad impression by generic headlines. In order to draw more audience to your website, follow these three ways and believe me, nothing will stop you.
- Make it bigger. A bigger headline will attract more eyes.
- Make it easy to understand. A headline isn’t the place to be cute or clever. Blunt, plain, straightforward language is best. Make it clear enough for a four-year old to understand it.
- Make it shorter. If your headline is longer than 20 words, you’ll start to lose some people. A headline is meant to have an instant impact.
In the End
So, follow these tips and you will see measurable results within a very short period of time. Let’s have a quick recap of what we have discussed above.
- In order to get the maximum result out of oblivion, you mustn’t afraid to use a testing software as all the money invested will pay you back.
- By effectively comparing the two version of your website, you can easily observe which version is not performing well. A split test is undoubtedly the best and most reliable to find the best between the two versions of your website.
- Plant your CTA (Call To Action) on a plain sight where every visitor of your website can see that button.
- Contact forms are also very crucial when it comes to the conversion rate.
- A headline is the face of your content. Now, everyone will see your headline. That is the first access gate to enter your web empire. You don’t want to throw a bad impression by generic headlines.
I hope you like my post. Please if you have any question, just leave it in the comments section and I will get back to you as soon as humanly possible. Till then, have a good one, cheers.