Can ephemeral Instagram stories help business grow their brands? Indeed yes! While this relatively new feature is often criticised to be an imitation of Snapchat stories, the former has outrun the latter in terms of user number just within a short span of one year.
But really, how much can a social media marketing in Perth make use of these disappearing stories to promote brands?! Read on to find out more.
Get real amidst all those polished picture
Instagram is a place filled with polished videos and retouched photos. Use this feature to show what is happening behind the scenes while these photos are being made. For instance, a restaurant may post colourful picture of their signature dishes on Instagram and use the Stories feature to show how they source the fresh ingredients or their chefs having fun while plating the dishes. Stories are all about connecting to the audience at a tangible level.
Connect with your followers as well as influencers
Instagram Stories are a great way to connect with influencers of the community and collaborate with other brands too. Photos and videos featuring community influencers will put the brand on a higher platform. By featuring the well-known you send out an alert about your own brand image or brand value. The familiarity earned by the influencers rubs onto your brand too.
Go live with Instagram Stories
Live videos are one of the greatest tools in social media lead generation in Perth. Why not use Stories to stream a live video of an event? While Instagram Stories are much shorter that other broadcast feature like Facebook Live, brands need to take advantage of their conciseness. They are in fact very effective to convey a crisp gist of an event or a celebrity interview without demanding too much time from the viewer.
Flash your best with Instagram Stories
Have a sale coming up? Introducing a new product? Stand by Instagram Stories to flash your important news in versatile and creative ways. Stories from a brand must push their followers to ask for more. Use innovative ways to build a story that can create the interested to come back to your page repeatedly capture the essence of your brand.
So much space for experiments
The best part about Instagram Stories is that it lets you experiment with different elements of your brands and in multiple ways. For instance, the 4 Ps of marketing can be featured through this Instagram Stories in innovative ways. From flashing a sale (price) to capturing a new showroom event (place), the options are plenty when it comes to telling a striking story.
