Identify the Google Ranking Factors – How to Act Accordingly?

Every start-up or established business having an online presence has one objective - to rank high in Google search results! Google is undoubtedly the top search engine today, followed by Yahoo, MSN, and Bing. When your corporate website flashes on the first page of Google search results, it indicates that your site is customer friendly and offers value-added information and service.


There's a flipside to the coin as well. It happens when you don't appear on the first few pages of Google search results. The apparent reason is that there's a rank drop. And here it is essential to be aware of the various kinds of Google ranking drops and be equipped with the solution.


  1. The manual/algorithmic penalty rank drop

When this happens, you will notice a massive rank drop, almost over-night! The impact is drastic. So, if you get to see that your corporate website has dropped beyond 10 and 20 positions on various keywords, you could take that as a penalty. There’s a thin line of difference between manual and the algorithmic penalties.


Algorithmic penalties are automatic and get released along with multiple Google updates. On the other hand, manual penalties are something that a Google employee deploys. Since Google releases updates rather abruptly, it is essential to keep a tab on the ranking alterations. If your ranking drop is fast and drastic, you can take it as a Google penalty. Perhaps, you will find your website ranks favorably in other search engines like Bing and Yahoo.


To know what exactly the situation with your website is, you can resort to Google Webmaster Tool. Here you’ll find important Google notifications concerning manual actions they’ve implemented against your corporate website. You need to check for all these notifications in the Site Messages option. Here you’ll also be informed of any GoogleBot issue that got detected.


To be able to avert this issue, you need to track links on an end-to-end basis. These specialized tools will alert you before and will eventually save you from a Google rank drop and a penalty.


  1. Your website got demoted because of on-page errors

In such a situation you will either find that your website can't grow or there's a considerable drop. When your site rank goes down in comparison to other websites, it's an alarming sign. It can happen despite you undertaking the best initiatives for link building and content development. You can detect it when there's an unfavorable internal linking along with broken links.


Opt-in for the HTML Improvement tool for detecting any issues related to tags. You can also use PageSpeed Insights to get essential data on the concerns that your site might be having. Additionally, you will also find ways to resolve these issues. It could also be that your website got hacked which has resulted in all the on-page errors. You can access all these from the Google Webmaster Tools. 


If you want to avoid this issue, track your website on Google Webmaster Tools. Furthermore, activate the notifications, and you will receive important site related updates in your email. You will notice that your on-page issues will gradually start to reduce.


  1. A competitor outranked you

Here you will face a minimal ranking drop. You might see that another market player has completely exceeded you. Are you wondering how to identify this issue? For this, you must continually analyze and manage websites of your market-players. You can also keep a check on their social profiles to understand their activities better. To steer clear from this issue, you can track the sites that are your direct competitors. You may also take time to have a clear idea on link building strategies that they implement. It will help you to foresee their future moves. You might also want to keep a tab on their content marketing tactics as well.

If a competitor is expanding at a steady pace, it indicates that they’re implementing the correct strategy. You must be able to shape your strategies adequately. Make every attempt to be creative and diverse with a unique and smart content marketing strategy to outshine your competitors.


  1. You lost links that made your website rank drop

When this demotion occurs, you will either notice a huge or a minimal drop. You will witness an increased spike in the link velocity. It's because you will find the inbound links disappearing from your profile link. Similar to other rank drops you can identify this and solve it as well. You might want to check all the missing website links that took place in the last 90 days. When the lost link index records an increased count, you can conclude there’s a rank drop. Select each of the links separately. Have the links been removed intentionally by the webmasters? If yes, then it might be considered as a red flag and Google will identify the links as unnatural links. You shouldn't make the error of asking it back. By doing so, you might get penalized by Google.


Once you’ve detected this issue, you need to arrive at a solution. The way out is to track all your links proactively. Use advanced software to get this done. If there are any such occurrences, you will come to know before the problem goes out of hand to resolve. Take time to monitor your link velocity. It will assist you to understand and figure out a solution.


These are a few of the Google rank drop types that you need to know. It will help you to plan your SEO strategy accordingly. Sometimes, your website rank might drop because of geo-location discrepancies. In such a situation you will find different rank status based on the location from where a user searched for a specific keyword. When you check your Google rank from one specific place, you might have to check it in other areas as well. It will help you to arrive at an accurate understanding of the ranks. For instance, if for a particular keyword you rank within the top 30 searches, chances are 67% of times your ranking will fluctuate. Therefore, it is essential to identify the Google rank drops, understand the reason and arrive at the best solution.