There is no quick and easy fix when you are looking to strategize higher domain ranking at the SERPs. It all depends on how good you are at SEO and the strategies that you implement to get the best ranking for your site. Whichever you decide on, a detailed SEO strategy that has real-world implications is the need of the hour.
Such is the importance of SEO that more and more business ventures worldwide are on the lookout for some of the best technical talents to implement these critical strategies for digital marketing and branding. To survive in this highly competitive market, the very first thing that any venture need is organic traffic into the respective web-based domains.
Not only will this increase awareness, popularity, and brand value but also drive the end-of-the-year sales to number high. There are other paid services like the Facebook ads and the Google AdWords that might help with the lead generation by driving the traffic numbers up. However, when it comes to technical domain optimization, look for a third-party expert like the Seattle SEO Golden Advantage.
Let us have a look at all the factors that affect SEO
While strategizing the SEO for your campaign, there are a few decisions that you need to take. Keep in mind that there are various factors that you need to take into account. Not only do these factors affect the type of strategy but also the final result. At a glance, the elements are the following.
- Root domain authority
- Sub-domain and the URL design
- User experience or the UX
- User retention on the domain
- Bounce rates and social shares
- Modifications as per the latest Google Core updates if you already have an up and running site
About Google Core updates
Periodic Google Core updates are quite frequent in this day and age. Google uses the updates to change the parameters of ranking a site/domain fundamentally. With every update, specific SEO strategies and website categories are targeted to weed out the sites that aren't correctly optimized. In the absence of any significant pattern as to which web-domain gets targeted, there are no sure-fire fixes. All you need to do is make your site better.
In the following section, we have listed all that you need to follow to get your page rankings higher up the SERPs.
General fixes that you need to look into
There are various general fixes that are recommended by experts when you are looking to strategize the on-page and technical strategies. There are multiple sites that were negatively affected by the latest Core updates, but keep in mind that you can reverse the effect with careful planning.
Look into improvements to the technical side of SEO. Remove the broken and outdated links from all the pages of the domain. Inspect carefully before adding newer authority links. Some steps can ensure improved user experience, which will invariably lead to increased user retention on your site. And, quite obviously hire experienced and better writers to generate original and informative content. By following the basics, you can improve the overall quality of the page.
On-page optimizations to go for
Structure your domain better through the following on-page optimization strategies.
The meta-tag, title, and description
The first on-page optimizations to go for are the meta-tags, descriptions, and the titles. There are various tools that are free to use with both online and offline functions. Make sure that the description, along with the title contains the necessary keyword. Research the list of valuable keywords to find the most valued and proven ones. Keep in mind to use numbers on the URL, which makes it easy for typing purposes.
Authority site linking
An external link feature is a crucial tool when it comes to on-page SEO tactics. You need to use high authority sites and link a relevant post with your domain. This will not only redirect traffic into your website but also result in a better ranking at the SERPs.
The site loading speed is essential
According to our experts, customers lose interest if the site takes too long to load. This is what the previously mentioned user experience, and user retention is all about. If you can make sure that your site loads fast consistently, then nothing can be better than that. Some essential tips to increase the loading speed are as follows.
- A caching tool that will enable the site to load faster at the client-end
- Use of photo editor tools to trim images so that the content loads more quickly
- HTML and CSS type file compression before posting
- Use of a Content Distribution Network or CDN to better access the global population
Invest in creating a legitimate site
The SSL certificate for the https URL is the feature of an authentic site. This will make sure that your site ranks higher at the SERPs due to the industry-standard security protocols in place for your domain. Also, make sure to improve on the content; trim contents down to the word count and use media and image files to engage the audience better.
Now for off-page optimizations
Social signals are a crucial element
Social cues and signals are highly relevant since search engines are always on the lookout for these parameters. The social traffic, the number of likes, shares, and audience interaction through comments are vital. Use all the resources at hand, including social networking handles and similar accounts to share all the content and essential updates to generate organic traffic. Keep posting newer content, but make sure that the material is not repetitive. You can even leverage various easy-to-use virtual assistants to schedule automatic posting
A fact about links
The most vital off-page SEO strategy is to develop robust and meaningful back-links to authority sites and content. It is not about how many but the quality of these authority contents that will add value to your domain and eventually your venture campaign.
So, if you are looking to increase the awareness for your campaign, invest in a third-party SEO expert to take care of all the technical details. Get your domain that coveted consistent rank on the first page of the SERP.