Link Building for 2020: What Works and What to Avoid

Link building is something that every website needs. Proper link building requires equal parts ingenuity and dedication. You need to know where to place your links and how to get backlinks for your own website. Every type of link acquisition strategy will bring in organic traffic to your website, which is why you need to get a lot of links going. Link acquisition evolves every year, and it’s important that you stay up-to-date with all the different strategies that can help you build better links.b


Scour for broken links

There are lots of websites that pay close attention to their pages and try their best to include relevant links and content wherever they can. Then, there are websites that aren’t as diligent as they should be. These websites might have the occasional dead or broken link that doesn't 'actually lead anywhere. This isn’t something that’s limited to small or obscure websites, either. You can encounter broken links in some of the biggest news aggregators, newspapers, and blogs out there. While this may be bad for their user experience, it’s a golden opportunity that you can utilize for your own link building purposes.


These dead links probably once lead to some very useful and notable content. You could spend some time looking for dead links that you would be able to replicate. If the website in question is a part of your industry and market, you could offer to replace these dead links with some equally useful and relevant content. Don't be too explicit in your intentions, but make sure you offer a bit of help to these websites so that they can improve their user experience and get some good links out of the ordeal.


Don’t neglect website speed
Online businesses have to focus their attention on a lot of different things to achieve better search engine rankings for their websites. Search engines like Google have a huge number of criteria that they use to determine the viability of a website. Businesses will often put a lot of effort into improving things like their website’s layout and the content that is featured on their blog. The reasoning is pretty sound: you want to improve the user experience while also getting better rankings on search engines. Focusing on a couple of elements and mastering them should have the most positive impact, right?


Unfortunately, this isn’t the case. Search engines take all kinds of variables into account, and some of them are less noticeable than you might think. Website speed is something you might not find all that important. For your business’s computers, the websites probably load pretty quickly. Any minute changes won’t have an enormous impact on searches. The problem is that they do. Different systems and platforms will load website pages at different speeds, and there can be a noticeable difference when you even slightly improve compatibility for your website. This is something search engines are constantly looking out for, so remember to optimize speed as much as possible.


Use high-power links

Once you’ve established a notable base, it might be time to work on improving your link game. Start by adding high power links on website pages. Use links with exact match or close match anchors, to get the most out of them. These links can’t be treated the same way you would treat normal links. You should avoid repeating the same key phrases from link to link, as it can reduce the effectiveness of these links. Switch the anchor with every link, while keeping it pretty similar to the previous one.


To accomplish your goals, you’re going to have to use these links for specific purposes. Many websites use high power links to create sponsored guest blog posts on pages that they cooperate with. Authority blogs are good targets for high power links.


To realize this strategy, you will need to know exactly how to insert high-power links in customized original content. This can be pretty difficult and time-consuming for those who aren’t SEO professionals. This is why so many websites seek outside assistance in forming the right keyword combinations and high-power links. is relatively easy. Creating a marketing strategy with effective backlinks will require lots of knowledge and experience. That’s why it doesn’t hurt to seek help from experienced link builders and SEO experts like SEO Reseller Hub and improve your chances.


Aim for bulk outreach

Promoting your website's resources requires a bit of branching out. Bulk outreach is a great way to establish your business within the market that you're in. The concept is pretty straightforward in nature. You contact as many websites in your field as possible. You're trying your best to find relevant sites that often link to similar content such as yours. Get their attention and see if you can get a link out of them.


It’s not all that complicated, either. You can expect one of a couple of outcomes from this move. Either they’ll tell you yes, no, or they will completely ignore your email. Alternatively, they could directly add a link of yours or simply contact you with an adequate price for the link. There’s really no risk involved in this move, and you’re bound to find businesses that are willing to at least trade links.


The only downside is that you’re basically adding to the countless spam that these businesses are receiving. A great majority of them won’t reply to your email, so you shouldn’t have very high expectations. The good news is that tons of them will, and you’re going to get good links out of the deal.



When it comes down to it, digital marketing is all about getting an ideal ROI for your business. Achieving this isn’t easy, but it’s something you have to do if you want your business to thrive. You can use any number of different methods to achieve a notable ROI, but not all of them will be as effective. Consider some of these examples and you will see much better results for your links.