When running your own small business, it can be hard to find the hours in the day that you need to be focusing on every aspect of your company. Because of this, it’s vital that you learn how to make the best use of your time.
If you’ve struggled in the past with knowing how to allocate your time, money, and attention to your digital marketing efforts, what you really need to do is sit down and create a solidified plan that you can easily follow throughout the rest of your year.
To help you in doing this, here are three tips for creating an SEO strategy for your small business.
Embrace Long-Tail Keywords
If you’ve never had a real SEO strategy in the past, you’re likely going to need to make up for a lot of lost ground. More likely than not, there are probably already people in your market or industry that have a very strong online presence. So rather than competing head-to-head with them, you should try to think about how you can make a splash in an innovative way.
One way to do this, according to Kim Kosaka, a contributor to Business2Community.com, is to embrace long-tail keywords. While you might love to rank for a keyword that’s very broad and basic for what you do, if you focus your SEO strategy on keywords that are a little more refined and specific, you might be able to see a lot more progress than you otherwise would.
Create Online Business Relationships
What many businesses fail to realize is that SEO success has to do with a lot more than just what you put on your website. In fact, what other people are saying about you and your website can have a huge impact on your SEO success.
To tap into this, part of your SEO strategy should include creating online business relationships that can help your business flourish online. According to Marcus Miller, a contributor to Search Engine Land, a major aspect of your strategy here should include finding the right online business partners who can link to you and your content in order to drive more traffic your way.
Make A Plan To Stay Up-To-Date On SEO News
In order to have the most successful SEO strategy, you have to make your continued education on SEO a priority. Things can change so rapidly in the online marketing world, so Drew Fortin, a contributor to HubSpot.com, shares that you need to make a plan for how you’ll stay up-to-date on best practices and principles.
Ideally, you should try to fit this into your regular SEO and online marketing time so you can adjust your strategy as is necessary with the changes taking place around you.
If you’re needing to create a strategy for your SEO efforts, consider using the tips mentioned above to help you learn where you should be spending your time and attention.