Amazon’s net sales of 386 billion USD (2020) speaks about its customer base. Still, success on this platform is not a cakewalk since you might find thousands of people selling similar products, competing in the same niche, for the same set of target audiences.

In such a scenario when a number of vendors are selling the same products, getting your eStore/products to rank on the first page of Amazon search results is quite challenging. Here are 10 quick tips to help you in that endeavor.

1# Research Product Keywords

Amazon prioritizes product listings as per buyers’ search intents. For example, if a consumer enters ‘sports shoes in white’ in the Amazon search field, the relevant search page will show the product with these keywords.

Now, if you are selling a similar product and you miss mentioning either in your title or descriptions- sports shoes or white color -it will result in your product listing getting a poor SERP ranking.

Secondly, if you have a number of long-tail keywords describing the product’s features, use them in bullet points. Do not overstuff your title and description with keywords. Also, you can stay ahead of the competition by using long-tail keywords that are missing in their description.

If you follow the first part and still the product gets pushed down on SERP, a number of other steps listed below will help the case.

2# Utilize The A9 algorithm

A9 (sometimes also referred as A10) is a proprietary algorithm that Amazon uses to rank product listings by evaluating them on a diverse and large set of factors. Your reputation as a seller, along with past transactions and feedback, affects your search ranks. It also considers the following factors.

• How long have you been selling on Amazon?
• What is your past sales history?
• How many variants do you sell of the product?
• How many products got returned and how was it handled?
• What is the customer’s feedback on your store?

If you can manage these and align your store as per the algorithm’s known requirements, your chances of ranking higher will increase.

3# Get Indexed By Amazon

Amazon wants its sellers to work on content structure. Keep it as close to a buyer’s need as possible. A focused and exact content structure will help you get indexed by Amazon. To make this happen, sellers must fill in keywords according to the buyer’s persona in:

• Product title
• Bullet features
• Details
• Backend

4# Visual Product Description

It refers to the images and videos that describe your product and its usage. Buyers like to understand the product’s utility and often judge its effectiveness through images and videos before making the decision to buy it. Amazon’s technical guidelines can help you with the specifications required for the same. The following can help you get ranked through visual description:

• Use high-quality images. Eight images are allowed per ASIN.
• Make sure the images focus only on the product.
• Use videos to define the usage and features of the product.
• Add infographics wherever required.
• 3D images are a popular medium to attract buyers, use it.

5# Work On Customer Experience

The overall experience of a buyer on your Amazon store affects your ranking. You can gather a loyal customer base by providing good shipping, return, refund, and prompt complaints redressal. When buyers love your product and service, it gets you better ratings and concludes to a better search ranking. The following can help you improve customer experience:

• Describe every detail of your product that a buyer might require.
• Make sure you have smooth shipping, tracking, and delivery mechanisms.
• In case of negative reviews or complaints, offer solutions professionally.
• Register for FBA

6# Competent Pricing

Analyze your product, market, and competitor’s pricing tactics to put a relevant cost on your listing. As per the features, you can choose to list products higher than the competitors. You can also price it lower to attract initial buyers. However, it is wiser to understand the current market drift and price your products competitively for better results.

7# Timely Delivery

Many buyers base their decision on delivery time. To attract them, you have to build a reputation as a seller with a quick and smooth delivery process. This will help you get ranked for better service. You can achieve that goal by creating and maintaining a reliable and robust network of partners for shipping, packaging, and return management. Or, you can register for Fulfillment By Amazon.

8# Handle Negative Comments

Politely handle negative reviews. Apologize and offer a solution in cases where the situation can be handled in such a way and assure the consumer that the mistake won’t happen again. Also, try to get reviews from buyers. Amazon’s ranking algorithm is very serious about customer reviews as they can affect your ranking in a big way. Just, don’t bother customers.

9# Get On Amazon FBA

Register for Amazon FBA. Through this service, Amazon helps sellers in packaging, shipping, and customer service. It also provides prime shipping for FBA sellers. As an FBA seller, you will get the benefit of simplified shipping, better delivery rates, and more time to work on product development, keyword research, SEO, and marketing; along with the core business activities.

10# Try Amazon PPC

Amazon offers its sellers advertising options, like sponsored products, sponsored brands, and stores. This can help you rank in relevant searches. Through this Amazon PPC service, sellers get to directly showcase their products to a customer who is looking for them on search pages. It helps gather more traffic on your listings and promotes your ranking-based performance.

Conclusion

Hereby, customer satisfaction should be the focus of your strategy on Amazon. That’s the key secret to ranking higher and getting more conversions. Along with that, frequent SEO audits and competitor analysis will keep you updated on the changes in your market segment and help you improvise accordingly.