Search Engines vs. People: Who Is Your Primary Audience for SEO Content?

In this competitive digital age, where new websites are popping up every day, it has become harder than ever for entrepreneurs to get their websites to the first page of the search engine rankings. For many small businesses that don’t have a lot of budgets, the margin for error is little and they need to get their SEO content strategy spot on if they are to succeed.

For this, they need to harmonize the content with both the Google algorithm and make it relevant for people as well. In this blog post, we’ll discuss how SEO-friendly content writing can help you find the perfect balance. 


Here's What It Means

Being clear about your target audience can help give your business an edge over competitors. You will only be able to create content that they will find engaging, but it will also have a greater chance of ranking higher on search engines. Google algorithms are designed to boost content that caters to search intent over other things. Previously, some businesses used tactics, such as keyword stuffing, to boost their rankings artificially. With the latest update, Google algorithms prioritize content quality and relevance over other things.

So if you are a small business looking to make your SEO campaigns successful, you need to do more than target the right keywords and produce content that deeply resonates with your target customers. You need to be prepared to do your due diligence and research and analyze your audience on different characteristics before embarking on the SEO journey. 


How to Research Your Target Audience?

Start by examining data from people who visited your site. You can also use social media and surveys to learn more about your customers’ needs and interests. This will help give you an idea of your current customer demographics. You can go deeper with focus group interviews to understand their income and education level.

Knowing these details, you will be able to understand the type of content they will find appealing. Moreover, you can put yourself in their shoes to predict the keywords they use when searching online. For instance, if you are B2B firm that provides marketing services, the language and tone of the content will be dramatically different than if you were a B2C brand that sold stuff to teenagers.

An experienced content writer will be able to include the right terminologies that resonate with your target audience. This will also show Google that you know the subject domain and are an authority in the field. This data will also help you generate ideas for topics for blog posts and articles. This will also help you identify untapped opportunities you can try for growth. 


Going Deeper with Google Analytics

Several tools, such as Google Analytics and Google console, can help you dive deeper to understand your customers. An SEO-friendly content writing service can create tailor-made SEO strategies according to your company. 

You will see which pages on your site are doing well and bringing you the most traffic and which pieces are adding no value. Moreover, you will see how long visitors stay on your site and at what point they bounce from it.

By working with experienced content writers that use the most advanced tools, your firm will improve its research process and be able to produce more appealing content that gets you the traction that you are looking for.


Complementing with Technical Proficiency

Good SEO content needs to constitute the majority of your area of focus. Once you ace that, complement that by perfecting the website's technical features and off-page elements to earn brownie points from search engines. For instance, if your website is not mobile-friendly, you stand to lose a major chunk of your audience even though the content is top-notch.

Similarly, if your website’s design isn't easy on the eyes, readers might think your website is fishy and not bother staying on the website any longer.

To boost efficiency, hire good website developers and designers who can handle all technical problems such as indexing, crawling, website architecture, and rendering. This will give your business an edge over your competitors.

The Verdict

While you should write content that aligns with the latest algorithm, you must create well-researched content that helps your audience.

Small businesses can work with SEO-friendly content writing services, such as Search Berg, to create content that resonates with their audience and helps them rank higher on search engines.

They have experts that stay up to date with all the latest algorithm changes so they can produce the best results for their clients that lead to more conversions and improved bottom line.