Website Traffic - The number of individual visitors that a site receives. One thing is for sure without traffic your site is only as good as a newspaper or magazine with little or no readership. So you need traffic - but where to get it from and what kind of visitors are you looking for ? These are the most important questions that come to your mind when thinking of getting traffic to your website.
Do you just want people to come to your site or would you like to get targeted traffic to your site, that is people who are looking specifically for the kind of information provided by your website. Remember targeted traffic means better conversion rate for any given website.
Of course the answer is obvious - I need Targeted Traffic for my Website.
It has been proven that search engines account for about 85% of traffic for all the major websites on the internet. So why should you look for some other means to get traffic.
Yeah you guessed it right. you should not look any further. lets get deep into search engines and make them bring us visitors, we'll start with the leading search engines .
To start with lets make Yahoo bring us Traffic for our Website.
Remember as yahoo has now introduced the " Pay- For - Review " system it might be easier for websites to get listed in the yahoo directory. But getting listed and getting traffic from your yahoo directory listing is altogether a different story. Adding to the trouble is the new Annual Recurring Payment Policy. So you have to be extra cautious while submitting your website for a review in the Yahoo Directory.
I'll explain to you is 9 simple steps how to get a better yahoo directory listing. Step 1. Select a keyword rich domain name to start with..
A keyword rich domain name is an important factor which yahoo and other major directories like Dmoz and Looksmart considers while ranking websites. Make sure your domain name is " Keyword Rich ". You can do this by simply inserting hyphens to separate words in your domain name. yahoo gives relevance to sites with keywords in their domain name.
Best example is our site itself : http://www.search-engine-marketing-4u.com/
You can see that it is made up of 4 different keywords viz search, search engine, search marketing, and search engine marketing.
Its always advisable to craft a domain name in a way that has one "Parent Keyword " consisting of 2 or 3 words which in itself accommodates one or more " Child Keywords " which are also highly searched.
In our site you can see that the url http://www.search-engine-marketing-4u.com consists of the parent keyword searh engine marketing , and child keywords search marketing , search engine etc. Even if you don't get a top listing for your child keywords you can be sure of getting a good listing for your parent keyword. If you have done other things right at your website.
Step 2. Always try to get your website listed as higher up in the yahoo directory structure as possible.
Websites listed higher in the directory is always given more importance than sites below them.
For eg: A website listed in the category Internet / Services will always have better value than a website listed under the category Internet / Services / Website Promotion.
Step 3. Select the most trafficked category related to your theme in the yahoo directory to submit your website.
How to find the most trafficked category for your website in the yahoo directory. Shortlist 3 or 4 categories in which to list your website. Check the cost of sponsor listings in those categories.
U can do this by visiting the url https://ecom.yahoo.com/fast/sponsor
Enter the URL of any website that is listed in your shorlisted category ( Remember to enter the URL as it appears in the Yahoo Listing and also the category should be a commercial one ).
[ Only certain commercial categories are accepted by yahoo for sponsored listings. So this strategy may or maynot work for you.] - you'll also be asked for your yahoo id. Once you submit the query you'll be provided the sponsorship charges for that category.
Repeat the step for the remaining categories shortlisted and compare the prices - the highest priced will be the most trafficked category in the yahoo directory.
Step 4. Make us of the directory structure as keywords in link
Eg: the yahoo directory listing under the category search engine / seo / will be given importance than search engine / list / for a search for the keyword seo
Step 5. Yahoo determines websites rankings based on keywords in the domain name, title and description. Yahoo does not spider websites for listing, so having meta tags does not make much difference to your yahoo listing.
Step 6. Yahoo's Editor's are very sensitive towards Hype. So be very careful while writing the description of your website. Do not try and stuff keywords into the description. Yahoo will cut down the description if they sense hype even of the slightest kind. Its always better to avoid words such as the best, proven, turnkey, exciting, no 1 etc from your website description.
Always make sure that you include heading tags ( H1 - H6 ) in your home page and its better to use the same words as in the site description.
Step 7. Its better to have the same business and domain name, yahoo is known to use the business name as the title of your listing.
Step 8 Make sure your website is rich in content. It counts in more than one aspect.
a) Firstly to get Accepted to be listed in yahoo
b) To maintain a high listing once you are listed.
Yahoo also considers the amount of time a visitor spends on your website as an index of your sites's popularity along with a host of other algorithms. Content is also important to attract visitors again and again back into your site.
Step 9. Thoroughly research websites that have a higher yahoo listing for your keywords and Try to improvise yours based on that.
:) Yahoo Listing .