Social media has established itself as a powerful business phenomena on
the web. Entrepreneurs use it strategically to scale up their business
and manage the subsequent. And all the investments they make is to
solidify presence on the web with effective social media activities.
Companies
use social media tools to involve their customers with the core aspects
of their business and utilize them in achieving their prime goals and
objectives. Social media is the new way of word of mouth publicity
providing the most desired marketing results. Here are some tips to
make good use of social media to promote your business.
Build Brand Awareness on Social Communities
Social
media provides several tools opportunities to create brand awareness
and generate efficient sales leads for a business. Social networking
websites typically have groups and communities comprising of people of
similar interests. All you need to do is find your niche target group
i.e. people who would be looking for your kind of products and services
or to whom they will appeal the most. Once you figure this out, it
would be very easy to market your products and services to them. And
because the audience is highly targeted, you will achieve maximum
results for your marketing efforts. You can create a strong brand
identity among your target audience.
Microblogging with Twitter
If
you think you are not cut out for blogging, then opt for a
microblogging platform – Twitter. Just create an account on the website
and if you have a decent brand presence in the market, you will have
people following you in no time at all. Then you can simply 'tweet' a
one liner about all the announcements and offers that you have
currently. Even if you have a dedicated business blog, you can tweet
links to the posts so that people get to know you. Remember, people may
not visit your blog daily but they sure visit their Twitter account and
if they read an update their, they are sure to trace it back to the
blog.
Viral Videos
Videos are yet another powerful
social media tool. Because of their increasing popularity, you can
expect to attract more and more crowds. Just think of a good idea and
upload it on video sharing websites like YouTube. Remember, the videos
should not be blatant self promotional message but should be
entertaining for the audiences as well.
Beta Launch
This
is the best possible way to test the waters before you take the final
plunge. If you want to evaluate the market response to your new
product/services before you actually launch them, then a good idea
would be to launch them in beta phase and invite selected users to test
it. This would give you a chance to see if people like it or if not why
don't they like it. Based on these findings, you can make
improvisations on the product before launching them finally to the
larger audience. And because you have already upgraded it to user
requirements (even if it is to a particular level) you can expect a
better response to it.
