Social media marketing is
extremely important to your business and as this marketing method evolves, so
must you and your business. Social media
marketing is marketing through online communities, social networking sites,
blogs, etc. If you are not already
utilizing social sites for your business, you need to start NOW!
Social networking enables business
owners to get extreme exposure for very little or no cost. You can use social networking sites to build
your reputation, brand your business and increase your customer base. The marketing potential of these sites is
phenomenal!
Now you can’t just register, make your profile and then
never go back. You have to keep your
information fresh, add new content, always be looking for new contacts,
etc. Meeting new people, whether they be
potential customers, business associates, or just people learning the ropes, can
be very beneficial for your business and your reputation.
These sites
allow you to make yourself much more accessible than just having your own
site. Whenever possible, use your
business name as your username to help make your business more recognized.
Social marketing sites can also help
you get more links thus increasing your search engine ranking. People who find your content and information
helpful and useful will link back to you which will in turn cause your own
website to become more popular.
You can also use your social site pages to
gather information and feedback from people on your products. This can help you improve your business and
improve customer service.
By participating in social marketing you can
find partners/associates for joint ventures.
You can cross promote and build solid business relationships that can
help everyone.
By providing good and fresh information, resources and
content, you can build trust with your visitors, associates, potential
customers, etc., thus building your business a strong reputation. Building relationships is the foundation for
a successful business.
Adding pictures of yourself and/or videos can go a
long way in making your social media marketing more effective.
The three
main steps in social marketing:
1. Make Your Account
2. Always be adding new
content, links, products, resources, etc.
3. Add friends, followers,
contacts, etc. as much as possible.
This can be very confusing so start slow. Learn from other social marketers. Study social marketing strategies. Take it one step at a time.
My three
favorite social sites
are:
Twitter.com
LinkedIn.com
Facebook.com
Come on over and see me sometime! ;-)
Social marketing has made its mark
and it is here to stay. You need to
utilize these sites to make your mark as well.