Social media marketing is the current face of marketing that provides customer engagement solutions to retail brands in India. However, the effective marketing strategies are still finding pace with social media agencies. A good social media agency like Vizz Media specializes in the development of unsurpassed social media marketing strategies for retailers facilitating them to grow continuously in this cutthroat market.
In some market studies it was found that online retail sales increased to 14 % last year just because of social media marketing. In fact 40% of men and over one third of women show interest in purchasing online if they find advertisement on various social media platforms such as Facebook. Whereas, more than 17% retail marketing executives believe that it is comparatively easy to generate leads through social media.
Working with a good social media agency like Vizz Media helps retailers to utilize the power of social media with great efficiency, which can be explained with some of the examples presented here. Body Shop is the client of Vizz Media for which the company is responsible for doing social media management. The work results say that the retailer has conversion rate of 20 % whenever the agency sends a sale or offer update with social media management. The figure is really awesome!
Three Graces, one of the leading spas in Delhi and NCR region that also offers ecommerce packages, is another esteemed client of Vizz Media. The social media management services led to an impression rate of 40% while the noted conversion rate is 15%.
All the above mentioned examples clearly depict the changing face of social media and the potential of social media agency.
“Social media is often misinterpreted as only a content distribution channel whereas it empowers your target audiences for a complete two way interaction with your brand”, quoted the CEO of Vizz Media, Mr. Nakul Mehra.
According to him, social media marketing not only promotes two way interaction but also allows retailers to collect feedback from target audiences. Their individual feedback and requirements in turn help with product enhancement and online branding, which is really imperative to survive in this competitive market.
Undoubtedly, social media is here to stay and as a compulsive business owner, one must acquaint him/herself with social media tools while considering what is relevant to the retail industry. This is the key to raise sales and awareness of the products online.