Online marketing is a relatively simple, and fairly inexpensive, way to promote a business. The foundation of an online marketing campaign is almost always a website. Most businesses are now also advertising and promoting on Facebook, Twitter, Instagram, and other social media networks. As a busy professional, you may be wondering about a more efficient solution for managing all of these different online marketing tools and turning them into one cohesive unit that will most effectively be able to market your business and the products that sell. Here are 5 tips for integrating all of your pages into one truly effective campaign that is sure to bring results.
Start Broad, Go Narrow
As you are planning a marketing campaign that will incorporate your social media pages, you must dream big. Start with the biggest possible ideas and narrow your focus as you go. The process of narrowing big ideas will lead you to implementation points for the campaign. For example, if you want to promote your boat rental business with a Kayak giveaway, you can use Facebook to manage the contest, Instagram to show photos of the prize, and Twitter to generate excitement about your contest. In order to come up with the individual posts, you had to start with a big idea and work backwards.
Read Your Audience
As you promote in the realm of social media, pay attention to who is watching. Who comments? Who likes your posts? Who retweets you and shares your Instagram photos? Knowing who your audience is means you are well prepared to determine the appropriate application of social media to your next marketing campaign. This is also the best way to make efficient use of your time and resources.
Similar, Not Identical
If you pay close attention to the big three social media outlets, you may observe one of these two distinct trends among business postings. They post the exact same thing to every social network or they post completely unrelated things to different social networks. Is there a happy medium? Yes, according to Orangesoda Facebook tips. It is a good idea to have a similar theme, voice, or brand streaming through each online marketing campaign. But, keep your posts appropriate to the social media outlet and keep your posts different enough to keep catching the attention of your target audience.
Photos, How Many are Enough?
If you use Instagram, you can share your photos via Facebook and Twitter. You do not need to repost your photos on each of the different networks. Keep in mind that photos and graphics are attention grabbing tools. Things like infographics and graphs will catch the attention of your audience. However, if you post too many, the audience might begin to hide your photos and they become disinterested. Thus, make sure that all of your images are of a high quality and that each one has a point. Every image should be attached to a specific goal and outcome.
Discussion is Key
The primary reason for using social media for business marketing is to develop a buzz around your product or services. Preferably, a good buzz! Your goal must be to get people talking and engaging on your pages and with your Twitter profile. The topics don’t matter most of the time; ask people to tell you something about themselves and do everything possible to keep conversation flowing across social networks. The key to most social media success is to get people to interact with your page, since their activity will be posted to their friends that might join in on the conversation, which will further spread your message.
Online marketing and promotion is fun. It is a great way to reach out to your target customers and clients and it doesn’t have to be a difficult process to integrate each of the major social networks into your marketing campaigns. The 5 tips above will help you to consolidate your efforts through tight online marketing campaigns that hit your target.