The explosion of web and social media is the fastest change in human history. Rapidly shifting and affordable state of the art Internet technology has altered the way we communicate forever. People don’t wait for TV programs to tell their views on certain issues, now they’re twittering and posting their opinions on Facebook, Twitter and other social media sites, and letting the world know what’s on their minds.
And for entrepreneurs, social media is a more dramatic game changer. Moreover, SMM is making remarkable changes in the medical field. People are now aware of many diseases, their causes, treatments and much more which they haven’t heard before. Whether you’re a dentist, cosmetic surgeon, naturopath, podiatrist or dermatologist, you can share a lot of information with a click of button and gain the trust of many potential clients. But before you invest in medical social media marketing, you must know certain things. Have a look:
Jot down your Goal
Any medical marketing, whether traditional or social media marketing begins with knowing what you want, how to accomplish it, and by when. Goals needs to be SMART (Specific, Measurable, Attainable, Realistic, Timed). Remember, social media marketing will be successful only if you know your practice’s vision.
Website optimization
Optimize your website in two primary ways. First is to make it user-friendly and second is interactive. If you don’t have a website, it is going to be a lot more difficult to leverage your social media campaign into real paying clients. So, it is must to have a website to start social media campaign.
Post useful information or video
Posting and sharing information and videos can help you find new clients or patients. It is not necessary that the information you share must be about your practice, it can be anything related—such as health tips, dietary plan, beauty tips or information relating to your services. Post videos about recent awards, conferences, newly bought equipment and so forth.
Keep an Eye on it
Monitoring your social media marketing performance is valuable; it gives you an idea of what is working and what is not working in your social media marketing. If it is not working as per your expectations, make it interactive by replying the comments and asking suggestions. Announce small rewards for those who post the best comment and suggestion.
Measure your Success
What good is developing medical social media marketing if you don’t see any return on your investment? So measure your success and find out whether the media is useful or not. Surely you’ll get the best result.
