As social media becomes a larger part of people's lives, many find themselves bombarded with articles they simply don't have time to read. To get around this, savvy marketers have started creating infographics to spread information without wasting readers' time. It’s a fun, visual way to expand on topics and provide information about you, your business, or something else altogether. If you'd like to create easy-to-read infographics for social media, here's how.
Simplify
An infographic is essentially an article with the fat cut out. To create an infographic that will do well on social media, simply draft the main points of your idea into a sentence or two per point, edit it to make sure it's clear and concise. Then just like that, you have the text for your infographic. Keeping everything short and sweet will ensure the content is accessible to everyone.
For example, say you're creating an infographic about safe driving. You'd create a list of best safe driving practices and use that for your text. The next step, and arguably the more fun part of creating an infographic, is organization.
Organize
If you want your infographic to go viral across social media, you'll need a clear organizational style. You want to create a layout that not only draws in readers, but makes sense and keeps them reading through until the end.
If you were creating an infographic about ten rules for stopping at an intersection, you'd most likely want to create a list format. If you're discussing the history of car safety features, however, then a timeline would be more appropriate. Simply make sure the data you're presenting is relevant to the format you're using and readers should be more than happy to share your infographic. From there, your last step is to make the graphic more visually appealing.
Design
The last aspect of creating an infographic is what will sell it the most: design. Adding eye-catching pictures and graphs is a surefire way to get your infographic shared across multiple social media sites. If you have a quote on driving statistics, have it coming out of a character’s mouth. If you want to have a humorous vibe, include small jokes that appear off to the edge. Just like nobody wants to read a wall of dry text, nobody will want to share an infographic that doesn't catch their eye with relevant illustrations, photos, or graphs. Make it funny, dark, or serious, but keep a similar tone throughout.
Once you understand these three elements of creating an infographic, the only thing left to do is get started. Use this article as a guideline when creating your next infographic and you can be sure it'll be accessible to everyone and be ready to spread across social media.