Social Networking sites have taken over today’s world. From what was started merely for entertainment, today these websites provide a host of opportunities to its users ranging from marketing their products, increasing awareness on social issues, sharing photos, video calls, joining groups and forums of interests, promoting an idea, finding family roots, finding a lost friend, gaming, entertainment applications and so on.
Social media is the best tool for finding new clients and deepening the relationship with existing customers. The study assumed five hypotheses as follows: Social media usage creates opportunity, social media usage helps in understanding customers, social media usage helps in relationship management, social media usage aids in relationship sales performance and
social media usage helps in outcome based sales performance.
Five Reasons Small Businesses Should Use Social Media to Market Their Businesses :
1. You can reach a large number of people in a more spontaneous way without paying large advertising fees.
2. The use of blogs and social and business networking sites can increase traffic to your website from other social media websites. This in turn may increase your Page Rank, resulting in increased traffic from leading search engines.
3. Social media complements other marketing strategies such as a paid advertising campaign.
4. You can build credibility by participating in relevant forums and responding to questions.
5. Social Media sites have information such as user profile data, which can be used to target a specific set of users for advertising. Given these key benefits, it appears that there are few downsides to social media marketing. However, in addition to the caution highlighted earlier regarding web security, one of the key limitations of this type of marketing technique is that it takes time to participate on social media sites.
What Social Media platforms are you currently present on?
Holistic Media Agency Uses all the path of attract more people and give more benefits to the clients. Being internet marketing company in Mumbai area help lot of client to reach new customer through important marketing channel.