Looking for tips on how you can enhance your social media marketing strategy? You’re in the right place. With the competition tight, you need to have a solid strategy that lets you say no to efforts that don’t serve you in the long run.

 

In this post, we’ve compiled a that allows help to develop a social media marketing plan.

Whether you’re new in social media marketing or want to boost your efforts, this guide is for you.

What is Social Media Marketing?

In a nutshell, social media marketing uses platforms like Facebook, Instagram, or Twitter to promote and sell your products and services.

 

Now, it’s worth noting that this type of marketing will require you to use your social media management skills and the best tools at your disposal. Like with other aspects of your marketing strategy, you need to have a plan for your social media marketing. Having tactical social media management is vital.

 

Here are six actionable social media marketing strategies to help you get results quickly.

 

1. Generate Leads and Sales

Whether via physical stores, online, or social media profiles, people don’t make purchases on your store by accident.

 

Social media is a platform that helps generate revenue. So, are you letting your customers know about your latest products and promotions? Are you incorporating your product catalog in your social profile? Do you run exclusive deals for your followers?

 

2. Get to Know Your Competition

It’s very likely that your competitors are already on social media platforms. This is a great way to learn from them.

 

You can run a competitive analysis so that you’ll know who your competitors are and what they’re doing right and wrong. This gives you a good footing of what’s expected in your industry, allowing you to set your own social media targets. It also lets you find opportunities as well.

 

Let’s say that a competitor has a solid social media presence on Facebook yet places minimal effort on Instagram and Twitter. In this case, you might want to focus on underserved social media channels instead of winning them away from a competitor that’s more dominant on another social media platform.

 

3. Identify Your Goals and KPIs

It would be best to have a follower persona to help you with your social media strategy. The same thing could be said when it comes to your goals.

 

Ideally, you need to have a set of clearly defined objectives to work towards.

 

Here are a few examples of the goals that you can set:

• Creating brand awareness
• Driving site traffic
• Selling products
• Generating leads
• Working on improving your customer service

 

4. Use Social-friendly Images

Your target audience is pickier these days and would only accept stock images. So, how do you develop compelling imagery if you don’t have enough designer expertise?

 

Fortunately, handy tools like PlaceIt, Canva, and Venngage allows you to create stunning graphics. Based on your chosen theme, these tools provide hundreds of templates to help you get started.

 

Moreover, when publishing images on social media, you might have to consider various size requirements for every social media platform. Many social media managers often need to correct this. Because they’re handling multiple client accounts, they might publish wrong-sized images.

 

5. Develop or Align With a Content Strategy

Creating timely and relevant posts is always important. However, you also need to ensure that the content you publish on other channels can also be repurpose for social media.

 

Let’s say a new blog post comes up on your site. You should do your part in promoting it numerous times on social media. In the same way, you should also sprinkle your promotional content at different times over several weeks. This allows you to get the most return on your investment.

 

The same thing goes when it comes to your offers and gated content. You should ensure you share your content whenever you have a new promotion. Let’s say that you have a new webinar coming up.

 

In the weeks before, you should run a multiple-week promotional campaign to get more people to know about it.

 

6. Use Relevant Hashtag

Hashtags are an excellent way to boost the visibility of your brand. However, to find the right hashtags, you need to do your research to help you find the most effective and relevant ones you can use for your brand.

 

Ideally, find hashtags that are relevant to your target audience. The more specific a particular hashtag is, the more relevant it is to your target audience. This leads to enhanced visibility and better engagement rates.

 

You can use different variations of these hashtags. You can include a generic one with a more specific or unique hashtag. Once you figure out what particular hashtag works for you, make sure that you opt for similar combinations on all social media platforms. This makes identifying your key supporters easier and tracking mentions using these hashtags.

 

Over to You

So there you have it. Social media is a goldmine for your engagement. Make sure you use it properly to achieve better brand awareness, gain more loyal followers, and enhance engagement and conversion rates.

 

So, ensure you adopt a solid social media strategy that will help you reap better results. Also, by staying current with the best practices and latest trends, you can effectively leverage social media to achieve your marketing goals. Good luck!