Colors are an extremely important and crucial element in website
design. Website colors can influence the mood of the visitors and also
have significant physiological effects on them. In fact, by using the
right combination of colors for your website you can actually lead your
visitors to perform intended actions.
Colors and tones of the
same can trigger of specific reactions in people. However, the
responses might not be the same in all the people. Colors can be
altered by brightening and lightening their tones and be used on
websites to influence the visitors.
In the world of web design
and even advertising, color psychology is given extreme importance. The
color combinations are especially conjugated so as to trigger off
specific responses in people. It can stimulate your probability to
purchase something, prompt your to perform certain actions and so on.
Here are some responses generated by colors.
Red –
It is the color of passion and emotional vigor. Bright shades of red
are often use to attract visitor attention to call to action buttons
like 'Click Here' or 'Download Now'. It stimulates visitors to take
action. Little patches of bright red can be very useful to grab
attention. However, it is not advisable to paint the site red. It will
look loud and shabby and would disturb the visitors. Strong red color
should always be used sparingly in web design only to draw attention to
specific points like links, breaking news, new products etc.
Blue – It signifies and coolness and serenity. Subtle shades of blue are
associated with professionalism, trust and credibility. This is why
corporate websites are very often designed in blue. Not only this, it
is also extensively used in business logos and communications.
Blue has a very calming effect and its light tones work amazingly well
as background shades. It slows down the metabolism rate and induces
relaxation. In fact, combines with white it has grants a feeling of
space on the website and prompts visitors to browse through easily.
However, you should be careful while using darker and brighter shades
of blue lest it comes out very loud and amateurish.
Yellow – It is a bright color that uplifts the mood and refreshes the brain
cells. It is often linked with alertness and high energy levels. In
fact, a combination of yellow with red can formulate into instant
attention grabbers. Moreover, the yellow-red combination is often used
in restaurant website designs because of its ability to stimulate the
appetite.
Human eyes find it rather difficult to process the
yellow color and excessive use of bright yellow tones just serve to
strain the eyes. So, use softer shades of yellow that emit a feeling of
warmth and nourishment. They can make great background colors as well.
Green – It is a refreshing color that emits a feeling of nature, growth and
regeneration. Also, the color green is strongly associated with money
(color of the dollar). However, dark shades of green can look very
heavy and create a feeling of cramped space on your website. Therefore,
prefer light and bright shades of blue but make sure the tone is not
too bright that it irritates the eyes.
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