Website redesign involves complete revamp of the look and feel of the
website in order to create an improvised version of the same. However,
to make sure the redesign process is a success you need to establish
some prime goals and objectives for it. It is very important for you to
analyze why you need to redesign the website and what exactly needs to
be improved.
Setting Redesigning Goals
Website
design as well as website redesign needs to have a specific purpose to
it. A website designer not only has to make the website look good but
also needs to make it effective for both the visitors and the business
owner. Sit with the client and analyze the specific goals the website
should target. Think about what the website should aim for and how it
can achieve the same. Analyze the most important aspects of the website
and channelize your focus on them.
Evaluation of Current Design
If
the website needs to be re-designed, you will need to figure out the
fallacies with the current design that needs to be improvised on. Spend
some quality time analyzing the various facets of the current website
design and evaluate it. While it is important to recognize the
weaknesses of the current design and improvise on it, it is equally
important to identify the strong points and preserve through the
redesign process.
Here are some aspects that you need to pay close attention to during the redesign process:
Website Structure
The size of the website grows with time as more content and more web
pages are added to it. And therefore, the structure of the website
should be able to support the growing size of the same. The website
structure should enable visitors to find information effortlessly and
support the weight of the growing content on the web pages.
Visitor Traffic
One of the most important areas that needs to be considered during the
redesign process is the traffic sources. When you know how visitors are
arriving on the website, you will get to understand the traffic sources
better and channelize accordingly. Moreover, you can also determine the
most popular pages of your website so that you can retain the specific
features of the same.
Website Layout and Design
The
layout of the website defines the presentation of its contents. A nice
layout enhances the look and feel of the website and make it more
appealing to the visitors. The layout of the website also helps in
emphasizing the important points in comparison to other elements of the
website. While redesigning make sure you keep the important areas of
the website in the limelight that serve to achieve the prime goals and
objectives of the website.
Search Engine Optimization
The only way to increase website visibility and attract visitor traffic
is by optimizing the website for search engines. The website redesign
process often takes toll on the SEO of the website that further affects
its ranking and traffic. Though it may be difficult and time consuming,
make sure the redesign process impacts the search engines only as
little as can be. You have to be very careful with the structure and
code of the website to do this.
