Brand is the symbol of a company or a business. Establishing a brand is
one of the most daunting tasks for a business. However, once it is
achieved, the brand name gets to work and earns credibility for your
business. It not only wins customers but also helps you retain them.
Here are some tips to help you establish your brand on the internet and
make your business grow.
Select a Color Palette
One
of the critical things for branding is selecting a good color palette.
Colors have a huge impact on the moods and emotions of people and can
trigger off specific responses from them. For example, Red stands for
passion and power and thus is used for brands in the entertainment
industry. It is also used to highlight certain things on a website that
requires users' attention. Green symbolizes environment, nature and
even money. Therefore, it is a preferred color of environmental
websites and even real estate websites that claim to create dwellings
in midst of the nature.
Define the Character of your Brand
Your
brand should have a strong character. It should have a personality that
defines what it stands for and what are its ideals. You can have a
brand that stands for credibility and stability in the industry or you
can have a brand that assures fun and frolic. By defining a character
for your brand, you can actually chart the marketing course of your
business. In fact, the character of your brand should be in line with
the prime goals and objectives of your business.
Create a Design that expresses Emotion
Before
you start creating your brand, think about what emotions would you want
to trigger off in your audience. When they visit your website, what do
you want them to think? Creating a good brand image with website design
is not about following current design trends blatantly. Rather, it is
about making the web design focus on certain things that will highlight
the key things of the brand.
Be Consistent
If you
want to establish your brand, you should be consistent in whatever you
practice. This is because you need to make your brand memorable by
repeating it again and again so that people remember it. Your web
design should just be an extension of the brand image of your company.
The colors, visuals and typography should be consistent throughout the
website so that it has an uniform image.
Reuse the Code and Visuals
When
your keep your visuals and layout consistent, you can reuse more of
your content like style sheets, images etc. As a result, the website
load time decreases considerably because the users' browser doesn't
need to download as many elements .
Place the Logo well
The
logo is like the brand ambassador of your business. And it needs to be
placed prominently on the website. Generally, the logo is placed on the
upper left area of web pages. This is because this is the area that
users will first look at when they enter a website. Also, don't forget
to link the logo image to the homepage of the website.
