Learn how adding social interaction to web sites can in turn increase the overall revenue! Read on for a detailed review.
The Internet plays an important role in the way a business works online in the recent years. More and more business people are using the power of the Internet to showcase their product or services in a professional way which in turns spells more revenue for the company. A web site is now a powerful tool that can be used in many ways, not just to establish a brand identity, but even to generate sales.
A website thus plays a powerful role for business persons worldwide. Knowing and understanding the strength of this medium requires an in-depth knowledge. A well-designed web page is not just enough to generate interest amongst users. A look at competing websites will reveal the kind of ideas and concepts being utilized to be seen and heard from the crowd.
What is needed for a successful web page apart from a well-designed layout is interaction with the site visitors that help users interact amongst each other and with the web site owner. The main aim of social interaction is to increase the time users spend on a web site and keep them engaged for a longer time. In today’s era, it is not just enough to have a web site; social interaction is of utmost importance. There is a need to talk to users directly and interact with them. Interaction with them helps to know what the users are expecting from the web site and also know if the web site is fulfilling the expectations of users..
It is important to calculate the return on investment (ROI) for interactions before employing it on a web site. One needs to review how interactivity delivers value to web sites or web applications. There are certain parameters that can help to calculate the ROI for interactivity on a web site. Based on the type of web site, these parameters may differ.
For example, for an ad revenue generating site, the parameters include the number of site visits, page visits and views; the average time a user spends on a web page, the CTR (Click Through Rate) per page visit etc. By adding interactivity to web pages, site visits, the time spent on a web site and other such factors are increased by a significant amount.
With the use of social interactions, an ad revenue generating site can yield an ROI of 211% with 3 months payback period.
Details of how these calculations have been arrived at can be seen in the ROI for Interactivity white paper. This white paper provides a complete framework that helps web site owners know and study the evaluation of the ROI by employing various types of interactions. It assists professionals in calculating the ROI for their web sites and make well-informed decisions for a cost-benefit tradeoff for an interactivity solution.
The white paper also provides framework on how a tech support site could yield an ROI of 313% with a 4 months payback period; or a product web site could yield an ROI of 1200% with 1 month payback period.
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