One the main challenges of a web designer is on-site search engine optimization activities. It is very essential that the web site should attract relevant traffic and should be well-optimized. The search engine crawlers should be able to read and collect information by crawling the page so that it will be indexed in the search engine. When the user queries for a particular topic, the search engine will be able to provide the information from the indexed pages. So, it is obviously the responsibility of the web design engineer to create a SEO friendly website.
In the process of web designing, there are many common search engine optimization mistakes committed by the designer. Let's discuss some of the most common errors:
Non-spiderable splash pages: It is a common practice for the designers to insert a splash page with a banner link before the main page. The user have to click on the big banner page to land inside the main website. This is one of the main mistakes because the link to the site will be embedded in the flash page and the search engine spiders won't be able to follow the embedded link. There should be an appropriate linking structure to internal pages of the website so that it will be indexed by the search engines.
Overuse of Ajax:
Implementation of Ajax technology in web designing solutions renders dynamic display and interaction to the site. But, the search engines find it difficult to crawl or index pages with Ajax content which is loaded real time or dynamically. The user also finds it difficult for sharing the information if the URL doesn’t reload. Therefore, overuse of dynamic Ajax in web pages will be a hindrance for productive SEO activities.
Unfriendly URLs:
URL or Uniform Resource Locator is the global address to your website. Friendly URLs are popular among search engines as well as online audiences. It will be easy to remember and use. Here, you can see the difference between user friendly URLs and unfriendly ones:
friendly URL: mywebsite.in
Unfriendly URL: mywebsite.in/index.php/options=com_content
Dynamic links and perma links also work in favor of search engines to a great extend.
Keyword concentration:
The content in the website should be fresh and original. At the same time, it should also have optimum density of keywords for the text to be searchable and indexed by the search engines. Extra care should be given so that key phrases are not being stuffed in the content.
It is obvious that the website design should be impressive and should meet business requirements. Too much attention given to meta tags as a part of optimization efforts may prove disastrous if all the conditions are not met. Proper and well-balanced SEO activities along with optimized web designing will result in good ranking, high traffic rate and bigger profits for your business venture.
