One of the biggest challenges faced by the web design engineer while designing and developing a website lies in the extend of success that a site can achieve by communicating the message clear and loud to the target audience in the online market. Many designers prefer graphical designing for easily interacting with the user. The optimized integration of web metrics in designing phase enables to track and analyze the online communication leading to effective business scalability and productivity.
Web-based metrics are powerful indicators of performance for the website. Integration of web optimization may require many structural changes in web designing, forcing the designer to change the hierarchies of priorities for different elements. Implementation of such changes will make a big difference in the creation of a search engine friendly website which naturally translated to the success of the website.
Metrics in Designing
One cannot totally ignore web metrics as the consequences will be grave and devastating. Metrics can pin point the problem areas of the page like how many users bounced from the main page itself, whether navigational menus were user friendly, the level of user surfing, sign up-flow or check out flow of the potential traffic etc. Thus, analysis of business problems becomes much more simplified.
Web metric monitor your website and will measure the rate of its success. The figures provided by web user analytics might be huge but if it is properly interpreted, the web designer can achieve various levels of goals for the business house. Web metrics analyze the performance and the growth rate of the website by comparing the actual figures and the projected goals.
Advantages
Track real user behavior
Interpretation of web metrics figures gives a detailed data about who is visiting your website, what is the average time duration a user is spending on the site, geographical area from where the site is accessed most often etc. All these helps in measuring and analyzing the popularity of the website and can have an enormous impact on the designing of the website. Tracking user behavior results in strong statistics for an online business. The web designer have to interpret the data in an appropriate manner to improve productivity in an effective manner. If the site is catering to the needs of the potential visitor, then he will surely come back. Thus traffic retention can also be done efficiently.
Effective changes
Web metrics helps the web designer in incorporating the required changes in an effective manner. Changes in design aspects like selection of typography and font style, degree of graphical elements or images used in the main page of the website, coding techniques and documentation style,, marketing and SEO related activities etc can be done in a proper manner because web metrics tells you what all changes need to be done in order to achieve the set goals and standards for the promotion of business and profits.
Freedom to take risks in designing
Web metrics provides all the necessary information about the success and defects of a website. The web designer have to take wise decisions for the integral benefit of the business as a whole. Here, one predominant factor is that the designer gets full creative freedom in the design and development of the website. He can be bold and think out the box for innovative and unique designs. Whatever be the methodologies followed by the designer, the analysis report from the web metrics prove to be a good pointer for the website performance.
