World Wide Web is a virtual universe that offers an unlimited space for everyone’s web presence. By creating your website, you occupy a tiny slice of the web zone. Having a website is important in this age of swarming corporate entities surging in number with every passing hour. Web designing makes you familiar not only within your business fraternity but also to the customers residing far and wide on the global map.
What makes a website appealing to e-visitors? Simplicity, a one-word answer. Uncluttered look is a turn off. Remember the visitors only need 10 seconds to decide if they will continue with your website browsing or give it up on midway. Design your site creative and don’t stuff it with unnecessary information and images. It should feel easy on eyes. Use bulleted points to give in-brief information about your products and services.
Contrasting colors in heading and overall design make the website attractive. However, stay away from overdoing. Easy navigation is another great feature that you should work on. Links and buttons in the website must be self-explanatory to help people easily understand what they will land on after clicking on these website accessories.
SEO is the next big thing
Nothing is magic in the web world. So, a well-designed website will not get you leads if it is not promoted on the internet search list. Once you are done with designing, the next episode starts with website optimization on the search engines. SEO is a procedural work that puts your website in the top slot of the search engine result pane of Google.
The very elements of SEO-friendliness must be integrated into your website designing. The content should be build around certain keywords having high relevance to your business type. The selected keywords should be a mix of high-competitive and low-competitive search phrases. Instead of flash, use JQuery or CSS. The images must be relevant and optimized.
In addition to integration of SEO-friendly features for your website, you must continue with off-page optimization works like article writing and submission, blog writing and submission, directory submission, social bookmarking, review posting etc. All these collaboratively make an overwhelming impact on your website’s ranking in the big brother’s search listing.
Web Marketing is not far behind
Nothing is enough to ensure your web success. A website needs constant ‘prop’ of SEO work to pop in the high post of search engine result sheet. And nothing goes well without active web marketing on social medial spaces. Facebook, Twitter, LinkedIn, MySpace, YouTube and several others are there to share your business link, ideas and images. Your business gets instant recognition to millions of users on these popular media websites.