Landing page design is what determines if the customer is going to continue navigating your page or use the exit button. It plays a vital role in your business. Put in mind that; the primary goal of a landing page is to generate leads that should give you prospects leading to the sales funnel.
Therefore, detailed planning before embarking on designing the page is essential. Don’t be in a rush to finish. Take time and research what others have done, and learn from those who have failed, so you don’t repeat the same mistake. Web design is an art that you can learn or hire someone to do it for you. Remember to do a page test before launching your landing page design.
10 Examples of Landing Page Design
Cigital
When you visit Cigital’s landing page, you will find it as a straight forward page that you have ever seen. The headline, the imagery, and the description, you will find them all relevant and informative. The CTA here is the “E-Book” that you can’t miss in a bright yellow color.
The Professional Wingman
This Thomas Edward’s page outlines what you will expect in their session of complementary coaching if you enroll. Their call- to- action button leads to “complimentary,” when you press it, an interstitial form pops up to show you where you need to fill your details if you are comfortable to do that. So, if you are seriously looking for a date that might develop into a relationship, this landing page will guide you.
Muck Rack
You will find this page quite appealing, with clear headers that show all the services that Muck Rack provides. He also uses professional industry quotes that show he is confident about his work. You will appreciate the smooth navigation and intuitive page. The call-of-action that you will find here is two separate categories of persona; find journalist form and build free portfolio. There are hidden forms and only opens when you click the call of action buttons.
Groupon
They have a simple and clear personalized headline. The green color used for their background pops with a contrast of a white form, which is their CTA. It is placed at the center and requires only one field to fill. They have added the right image that breaks the blank page.
Litmus
You will find an exciting web design with a headline that says, “Let’s stay in touch,” which will make you smile and probably do the needful. Their CTA is a blank form that doesn’t look complicated. You will also find samples of newsletters that they have previously done; this helps you understand what to expect.
Contently
They have presented a pop-up image copy with a “get started” in the blue color button as a clear call-of-action. The minimalist design also lets it stand out. Contently uses simple icons that help people to know if the message is delivered. They have used testimonials to strengthen their reputation.
Basecamp
They got it right by using a simple design, with an intriguing cartoon character that suits the brand. In their headline, there have included proof of previous companies that have signed with them, which show credibility. They show an offer of a free trial of 60 days with a sign up that doesn’t require your credit card.
Casper
The headlines give the customer a reason why they should buy their product with words that read “America’s # 1 rated mattress brand”. The imagery provides a beautiful homey feel, which every family is likely to admire.
Other things that follow are; customer testimonials; some come from big brands such as Fast Company and ordinary people. A pricing chart that helps the customer decide if they can proceed with the call-to-action button, “Shop now” which also tells them what will happen after clicking, and free delivery to those within the city.
Those looking for such products get the assurance from this clear design page, especially with the guarantee of risk-free comfort of 100 night’s sleep.
Magento
Their heading has a capture form that gives appropriate information about the company, with a free report that is likely to generate and increase conversions. It probably works because the visitor’s details are not required. The CTA here is the red button that reads “View Report” after you enter your business email.
The color of the call to action button gives a good contrast with the background page. They also show badges of popular brands like Coca-Cola, social proof, and iconography, that provide details of how their platform performs.
Quip
They have a clear, straight forward headline stating Quips UVP. The imagery shows brushes in different sizes and assures visitors that with Quip, you will get your ideal brush. They have also included reviews from top brands like American Dental Association that gives credibility to their product.
You can’t miss an outline of Quip’s benefit, with each one well explained in a separate section along with their images. It shows a well thought, beautiful, and appealing web design. Their pricing page section allows the visitor to decide on the type of model they can purchase. The call of action here is “Get Quip” simple and clear.
In conclusion, with the ten above landing page design ideas, if you are inspired, then you can emulate what they have done. Assuming you are not a web designer. You can now spruce up an appealing page for yourself. We have intentionally picked the best so you can understand why their brands are on top.