94% of negative feedback on a website is related to design; that’s just one reason it’s essential to keep up with the latest web design trends. If your website doesn’t catch a user’s attention within the first couple of seconds, they may be forced to abandon your website and visit one of your competitors.
What many people don’t realise is just how important web design is to the success of a website. Let’s imagine you’re baking a cake – what are the key ingredients you’re going to need? Most cakes require basics like egg, flour, milk, and butter; web design makes up just one ingredient, but without it, your cake could sink.
Now that your appetite is raring to go, let’s consider what would happen if your website’s design wasn’t mobile responsive. 50% of global eCommerce revenue comes from a mobile device. So, if your website isn’t mobile-ready, you could be missing out on a lot of visitors. Not to mention 40% of users won’t even engage with a website that isn’t mobile-friendly.
Whilst it’s quite common for people to assume a web designer’s job is to create a visually stunning website, that’s just one element. Yes, a website should be appealing, but it also needs to be functional and create a compatible base layer for other features to integrate well with it.
So, if you’re thinking of designing a new website, revisiting an existing website, or hiring a web designer, it’s important to take note of these essential web design statistics created by UK Web Host Review in the infographic below.
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