A landing page is a website page that exists for the sole purpose of collecting information from a user for a specific offer, usually via a form on the page, but not always.
Truly great landing pages clearly define their value to the audience and generate leads through their form. But the most effective way to do this depends on your specific audience, brand, and industry.
Lead generation and scaling up of conversions are the ultimate goals of every business website, and the landing pages work effectively in aiding brands in achieving these ends. The landing pages are the crucial components of a brand’s digital identity. They are designed to cater to a specific purpose, such as exhibiting the ongoing offers and nudging the audience to avail themselves, displaying specific products and relevant services, and more. They are result-oriented and optimised to make the visitors sprout into action and provide opportunities to a brand for building a vast customer base.
A recent study revealed that the brand perception formed by the audience is 94% design-related, proving that the web design of your site can have a monumental impact on your business sales. Since the online audience who discovers your brand on the web will be introduced to it through either landing pages or your brand home page, it makes perfect sense to deploy an intuitive, engaging and optimized website design for both.
Here, we have outlined a couple of tips, tricks and techniques to render a WOW factor to the web design of your landing pages and to optimize them to drive more conversions.
- Gain Clarity In Your Landing Page Goals.
You need to design the landing pages strategically to achieve the decision aims, ranging from elevating the number of email subscribers your business currently has to moving your visitors to download your brochure to encourage them to purchase products or employ your services more. This way, your landing page will serve your potential clients and customers better as they zero in on the offer, not the company, and that’s what will be delivered to them as per the promises made in Calls To Action. - Have A Minimalist Landing Page Design.
The application of the minimalist approach in web design is the current trend that has come to the fore and is here to stay for long as it lays great emphasis on essentials and simplifies the interface by doing away with the unnecessary. It enhances the goal orientation of the landing pages and delivers the desired results by doing away with every possible distraction. - Deploy Short Forms To Seek Specific Information On Landing Pages.
The online audience considers filling the forms on landing pages an uphill task. They are most likely to skip this step no matter how excited and elated they are about the brand if confronted with lengthy, intimidating forms. Encourage your visitors to provide information gladly by simplifying and breaking your forms down into simpler steps. - Grant Your Landing Pages With A Cohesive Layout, Color Scheme & Theme.
The overall aesthetics of your landing pages should match the website, as those will generate the first impression of your brand for many. The design should align with both your offerings and brand in order to make it easier for the audience to recognize, recall and remember your brand. To achieve these ends, you would require the assistance of the leading Website Designing Company that builds bespoke web pages creatively, echoing a specific theme.