This age is of advertising. Everywhere we see, anywhere we look, and we are bombarded by advertising these days. Banners, television, buses, trains, radio, magazines, newspapers all carry ads and we are almost forced to see them.
The cost of advertising has also shot up. Recently SET Max had hiked the price of airtime. This is why a number of advertisers had stayed away from advertising during the IPL 5. Companies like Parle G, LG and a number of other companies had talked about the skyrocketing prices of airtime slots, and they refrained from putting up ads during the IPL, this season.
Although, there might be a tendency to point fingers at the channels, it is important to know that even they are trying to combat and deal with the price hikes. Again, it is creating a dent in the advertisers’ pockets.
Advertisers are also looking for an alternate media where they can place their ads to reach their target audience, but at an affordable budget. No matter how small or big a company is they have a set budget to be spent on ads. In such scenarios when channels like SET Max hike their airtime prices during events like IPLs, it becomes tough for the advertisers to manage the money the way it was initially thought of.
Video SMS as a new platform for advertising
Video SMS is an upcoming platform. A new technology which is reaching the skies of popularity these days among people of all ages from 8 to 80 is Video SMS. Video SMS is similar to a text message, but the content is audio-visual. Embedding ads on video SMS is a sure way to reach the target audience and also get views.
- International exposure of products
Video message can be sent to anyone across the globe. Thus, advertisers can reach the global market too through the platform of video messaging service. Often it is a huge cost to introduce a brand or a product to a new country. However, it is an easy and cost effective way to reach the global market to go by the video SMS way.
- Reduced cost and core target audience
Cost of advertising on video SMS platform is always cheaper than advertising on other media. Cost is a concern for all, and this platform will definitely be of help for the advertisers. Advertisers would also be happy as they can reach only the target audience and not necessarily the mass audience, if that is not needed.
- Reaching a larger mass through video SMS
Mobile is more common in households now, than a television or newspaper. Thus, a high penetration level of mobile phones will ensure that ads on mobile platform go to a larger mass. In this busy life, people often do not have time to watch TV or read the paper. But they will always check video messages from their close ones and others on the contact list and also see the ads embedded along with the messages.