Twitter has turned into something far more complex than its early days of microblogging and bandwagoning. Now the social media platform gets more responsive to businesses. It is the new “Most responsive” feature that is now visible on some accounts. Basically, it tells you the hours when your business is most responsive? But how to make it useful for the Twitter account of your business? Is it just a test and do the retailers have any control over it?
It is clear that businesses that need constant feedback from clients are going to need this feature. That's the case with industries like retail, tech and automotive, indeed. The certain time frame will give guiding light to those customers who expect immediate response. While the medium expectation for response can be easily beaten by socially active brands or reduced to epic fail by seemingly responsive businesses, the “most responsive” feature will be a kickstart for a change.
Picking Tweets With Higher Engagement Clearly a test, “Featured Tweets” is a tab that picks from those with higher engagement. In fact, it was a long-expected change for Twitter and it's definitely one that mirrors the “featured pics” on Facebook. As far as the business accounts in Twitter are concerned, this new feature would bring benefits as long as the account owners are authorized to create the lists of featured tweets along with the option to emphasize specific detail and features on them – such as logos, campaigns, special offers, seasonal deals and other elements like these.