Apex Pacific Launches Automated Pay Per Click Optimization Tool

Sydney, Australia - October 25. 2004 - (PromotionWorld) - Apex Pacific, the leading developer of smart internet marketing solutions, has launched version 3.0 of Dynamic Bid Maximizer™. This is the first dramatic upgrade of Dynamic Bid Maximizer™ in four years. Enhanced features in version 3.0 allowing online marketers to take a full control over their search advertising investments. The tool supports two industry giants Overture and Google AdWords and also other major pay-per-click search engines including Findwhat, 7Search, Enhance Interactive, Kanoodle etc.

Dynamic Bid Maximizer™ version 3.0 designs online campaigns, constantly monitors advertisers listings and automatically optimizes them using the in-house developed smart bidding algorithms. This results in more economical performance of the company by delivering an increased ROI and reducing waste of time.

"Paid search advertising has gained a significant influence in the search engine market during past couple of years," said David Lin, president of Apex Pacific. "Our goal is to ensure that online marketers not only receive qualified traffic to their websites but most importantly receive maximum return on their advertising dollars".

This release presents a flexible and precise solution to optimize search advertising campaigns and reach the most efficient proportion between cost, conversions and sales. With the powerful features online marketers can now:

- create and identify the highly targeted keywords and phrases through Keyword Builder that converts leads in sales

- economize advertising budget through the smart, automate Pay-Per-Click bidding algorithm

- monitor competitor's activity by checking competitors ranking and current bid amounts

- analyse results on bidding cost, bid positions, current bid for each keywords through detailed and comprehensive email notifications and reports

- maximize advertising campaign results, increase ROI and reduce cost

"We understand that clients want to be in charge of every aspect of their campaigns to be able to cost-effectively allocate their budgets and increase their revenue," said David Lin, president of Apex Pacific. This release represents one of the best PPC bid management tool on the market that enables online marketers to acquire the whole potential of search advertising campaigns."

Available today, Dynamic Bid Maximizer™ version 3.0 is offered in two versions: Overture and Advance. Overture version supports all Overture engines, and the Advance version supports Google and other major PPC search engines. Each version has six editions to meet the needs of a range of users - from small and medium business owners, to marketers within large enterprise organizations and SEM professionals managing advertising accounts for their clients.

About Apex Pacific

Apex Pacific Pty Ltd (http://www.apexpacific.com) is a consolidated software producer that has been successfully operating over the Internet since 1998 with the aspiration of making Internet marketing easier for webmasters and website owners. The Dynamic Software Range includes all the Internet marketing and web promotion tools needed to effectively promote a website on the Internet, from search engine submission to keyword bid management, email marketing and link promotion tools.