Search Engine Program Gives Media Companies Competitive Edge

Dallas, TX - (PromotionWorld) - October 25, 2004 -- Today, KaZaZZ! is pleased to announce the launch of its Media Company Advertiser Enhancement Program. The program provides media companies' top 10 advertisers with unlimited free advertising on KaZaZZ! in exchange for media companies providing KaZaZZ! with limited exposure through their media outlets. "In today's competitive advertising market, media companies need every competitive edge they can get to be successful, " said Karl Hall, chief executive officer - KaZaZZ! "We really want to provide media companies with a strong option to enhance their offline advertising presence without costing them a lot of money."

The program does not require a long-term commitment by media companies and the online advertising campaigns are all setup and managed by KaZaZZ! free of charge.

Companies eligible to participate in the program include:

Radio Stations
Television Stations
Newspapers
Magazines
Cable Networks
Billboard Companies

The KaZaZZ! Personalized Search Engine features web, news, shopping, mp3 and picture search. These search tools have been integrated together to provide a high quality online search experience. For example, our web search results include a preview of pictures related to the search request within the search results. KaZaZZ! Personalized Search Engine also features personalized search suggests for consumers based their specific areas of interest using our patent pending search technology called Intelli-match (Mind Reader).

To get more information about this program, visit KaZaZZ! at www.kazazz.com/media.

About KaZaZZ!

KaZaZZ! is a media and technology company founded with the purpose of creating content and tools that consistently permeates the human spirit. The Company operates several search and advertising related properties including the KaZaZZ! (general search engine), WaZaZZ! (women's search engine), MaZaZZ! (men's search engine), eVertiser (pay-per-click advertising network), KaZaZZ.net (contextual link exchange network) and Gurue (traditional and online remnant advertising auction network). These sites provide unique online tools and services for consumers and businesses around the world. KaZaZZ! also operates an Idea Lab, which incubates innovative business and creative ideas. KaZaZZ! is headquartered in Addison (Dallas), Texas.