October 27, 2004 - (PromotionWorld) - DataFort, the leading provider of managed off-site data backup, today announced that it will unveil an innovative backup service for broadband customers and all home PC users - PCFort - at ISPCon 2004, the leading event for wired and wireless ISPs.
"PCFort is the answer to a growing need from the ISP industry's end-users," explains Founder and CEO, Gavin Smith, "Computer crashes and theft have become a fact of life. So with more and more of our personal lives being stored on computer - from digital photos to schoolwork - backup has become paramount."
With PCFort, ISPs can provide their customers with a backup solution built to the same security and reliability standards that DataFort provides corporate users worldwide. "ISPs have a choice," continues Smith, "of either bundling PCFort with broadband services or offering it through their customer web portal. And for the duration of ISPCon, the service will have a special retail price of $0.99 per 250MB of information to be backed up. While providing an excellent rate of ROI for the ISP."
Off-site backup is a key growth area in the broadband market. According to Point Topic research, the total broadband market is worth over $50 billion. Businesses are currently spending $2.3 billion per year on BVAS (Broadband Value Added Services) - namely ASPs, videoconferencing, VoIP and remote data backup - in addition to $13 billion on basic broadband access. This lucrative market has created an environment where a valuable service like high-security backup bundled with broadband may lure customers away from more basic competitive services.
PCFort is not the first time DataFort has launched a compelling offering to the ISP market. In 2002 it worked with the global carrier Viatel to provide what Yahoo! Finance describe as a "networked storage service called Bytesure which combines enterprise performance and flexibility with carrier-class security and 24/7 support."
DataFort is a leading commentator on Business Continuity trends and issues, with recent announcements including:
- September 04: Seminars for dealers and IT managers on Microsoft's Data Protection Server and a combined ‘Data Protection Solution'
- July 04: Support for AXA Insurance alert over business usage of webmail for off-site backup
- May 04: Provision of free ‘Backup Health Check' during Sasser Worm outbreak
- April 04: Advice to businesses in light of suspected Citibank security breach over lost tape drives
- April 04: Guidance notes on new legislation for business continuity
The company is also known for its intimate knowledge of the EMEA BC market and is the leader in the region having won awards such as Storage Product of the Year at Gartner/British Computer Society's Information Management Awards, 4 and 5 star approval rating from SC Magazine and a ‘Recommended' qualification from PC Pro's Enterprise Edition.