Miami, FL - (PromotionWorld) - November 30, 2004 - To boost advertiser reach and drive new U.S. Hispanic web surfers to its growing network of publication websites, Hispanic Digital Network has partnered with Ambicultural.com, a Hispanic search engine marketing firm.
California-based Ambicultural.com, whose specialty is assisting in the creation, translation, optimization and promotion of bilingual and Spanish-language websites, signed a six-month agreement to provide search engine optimization services for HDN's growing roster of 39 Hispanic publication websites, which includes Chicago's La Raza (http://www.laraza.com), Miami's El Popular (http://www.elpopular.com), Houston's Semana (http://www.semananews.com) and San Diego's El Latino (http://www.ellatinoonline.com).
Search engine optimization, also known as "SEO," is the complex technique of enhancing a website so that a user who types key words or phrases into search engines such as Google or Yahoo! can find the relevant content within the website more easily.
"HDN recognizes the critical importance of search optimization for building traffic to our member websites and extending our audience reach for advertisers," said HDN President Bill Gato. "Ambicultural will help us create a bridge between the excellent content our publishers post online, and the coveted U.S. Hispanics who are searching the Internet for this type of content. This increased traffic will appeal to national Hispanic advertisers, because this means more U.S. Hispanics will see their advertisements on our network."
After interviewing dozens of SEO firms in the U.S, Spain, India and Latin America, HDN chose Ambicultural for its excellent track record and sensitivity to the U.S. Hispanic market, Gato said.
"We wanted an SEO partner that was not just highly competent, but that really understood the U.S. Hispanic market, the Spanish-language and bilingual content on our member websites and our unique, innovative network advertising platform, " Gato said. "We were impressed with Ambicultural's expertise in every respect."
Ambicultural evolved from a background in search engine optimization and Internet marketing. The company has promoted products and services online since 1999, and has thousands of English-language rankings in the top search engines such as Google, Yahoo! and MSN.
In May of 2004 Ambicultural saw the need to help corporations reach the growing number of Hispanic consumers online, and started offering Hispanic Online Marketing services, in addition to English Search Engine Optimization and marketing.
"Recent studies confirm that Hispanics are logging on in record numbers and these numbers are expected to increase as the digital divide disappears. Our goal at Ambicultural.com is to become a bridge between Hispanic consumers and U.S. corporations," said Marcela De Vivo, president of Ambicultural.com.
The agreement between HDN and Ambicultural.com will enable Hispanic consumers to find content on the internet that is relevant to their culture and their lives. Consequently, as more U.S. Hispanics find what they're looking for, they'll log on more, and tell their friends. As a result, the Hispanic Market Online will continue to expand, and companies such as HDN can help others reach this market, De Vivo said.
About Hispanic Digital Network
Hispanic Digital Network (HDN) is the nation's first network of U.S. Hispanic publications on the Internet. HDN provides Hispanic-focused newspaper and magazines with free, customized news websites, and provides Hispanic advertisers with an exciting new network platform to reach these publications' educated, Spanish-dominant and bilingual audience. All HDN member sites are optimized to serve geo-targeted, IAB-standard advertising and Rich Media campaigns. HDN also provides web design services specializing in customized projects, database development, corporate identity, Flash animation, web hosting and Internet marketing. Since its launch in December 2003, HDN has created websites for major U.S. Hispanic publications, including Chicago's La Raza Newspaper (http://www.laraza.com), Miami bi-weekly El Popular (http://www.elpopular.com), Houston weekly Semana News (http://www.semananews.com) and San Diego's El Latino (http://www.ellatinoonline.com). For more information, visit HDN's corporate website at http://www.hdnweb.com or call 1-866-4-HDN-WEB.
About Ambicultural.com
Ambicultural is a Hispanic Internet marketing firm that helps corporations harness the buying power of the emerging Hispanic market. Since 1999, Ambicultural's specialty has been assisting in the creation, translation, optimization and promotion of bilingual and Spanish-language websites. Ambicultural has been promoting products and services online since 1999, and has thousands of English-language rankings in the top search engines such as Google, Yahoo! and MSN. Since May 2004, Ambicultural has helped corporations reach the growing number of Hispanic consumers online, and began offering Hispanic Online Marketing services, in addition to English Search Engine Optimization and marketing. For more information, visit http://www.ambicultural.com.