Newcastle-upon-Tyne, UK - (PromotionWorld) - December 13, 2004 -B3interactive has just launched Disposable City (www.disposablecity.com), an exciting new global city guide that uses the fast-emerging and popular RSS feed format exclusively to deliver local event listings.
RSS ('Really Simple Syndication' or 'Rich Site Summary') is a relatively new media format for publishing regularly-updated, web-based content such as news headlines and weblogs. B3 have identified a niche in the market and have now applied RSS technology to event listings.
The main benefit of RSS is that subscribing to a feed via a desktop or online feed reader is much, much quicker than manually visiting a website to check for new or updated content.
Disposable City works like this: business owners and event promoters register with the Disposable City website and enter the details of any events they are promoting. Each entry is then converted into an entry on a 'city feed' which is then automatically picked up by any desktop or online feed readers that subscribe to the feed.
"Disposable City is a unique alternative to traditional 'what's-on' city guides and provides comprehensive event listings covering art, food, drink, nightlife, shopping, sport and more for the world's major cites exclusively via RSS feeds. Put simply, it lets people find out what's happening in their city without actually having to search for it", said Barry Bell, Director of B3interactive. "Right now, Disposable City is the most convenient global city guide on the planet."
B3interactive is a UK company that specialises in bringing newly-emerged media formats to mainstream markets.