BELLEVUE, Wash. - December 16, 2004 - (PromotionWorld) -180solutions, a provider of search marketing solutions, today announced the addition of more than 10 partners to its Zango Network of free, premium content. Since its launch earlier this year, more than 30 Web publishers have joined Zango and experienced increased exposure for their original content while enjoying a new, recurring revenue stream.
Zango addresses the challenges Web publishers often face: how to pay for the potentially prohibitive costs of hosting, Website development, maintenance and production. Zango partners receive revenue generated from the Zango Search Assistant, which delivers advertisers' Websites to users when they search and shop online. As a result of partnering with Zango, more than 30 Web publishers have turned what was once a cost into a profit center, drawing revenue from their Zango-sponsored content.
Until Zango, most Web publishers had no way to generate revenue other than by presenting unrelated and distracting advertisements, often diluting the user experience and frustrating site visitors. In the premium content areas Zango sponsors, publishers are able to remove banners and pop-ups from their Websites. Through its advanced targeting technology, Zango decreases the number of ads consumers are shown, while increasing the relevance of the offers and information delivered.
New additions to the Zango network of premium Websites include:
Entertainment
Adventure TV- www.AdventureTV.com
AdventureTV.com serves on-demand video content, taking viewers on an educational tour of wildlife, culture and nature across worldwide travel destinations.
Albino Black Sheep - www.AlbinoBlackSheep.com
Where Web surfers come to die...offering flash movies, games, text and commentary from the Albino Black Sheep community.
BlankTV - www.BlankTV.com
The epitome of Punk Rock culture with the newest, best, weirdest and classic music, art and videos.
BreakTV - www.BreakTV.com
Your quick TV fix, highlighting bite-size segments of nationally syndicated television shows, behind-the-scenes interviews with TV stars and listings for local programs.
Bulbo - www.Bulbo.com
America's Most Beloved Cartoon Character™ is revived on Bulbo.com, where more than a dozen vintage cartoon hits are preserved and available for Bulbo enthusiasts.
DeansPlanet - www.DeansPlanet.com
An online tabloid with a unique combination of entertainment news, celebrity interviews, Hollywood gossip and no holds barred commentary.
Humor
JeremyG - www.JeremyG.ca
JeremyG features hilarious videos, pictures, games and interactive humor for anyone looking for a good time online.
Rubberfaces - www.Rubberfaces.com
Tweak pictures of celebrities and politicians into hideous rubber-faced freaks with the click of your mouse.
Games
Times of Conquest - www.TimesofConquest.com
This turn-based massively multiplayer online strategy and conquest game challenges players to determine the fate of the world and beyond.
ZeldereX - www.ZeldereX.com
A multiplayer role playing game, in which players assume the role of a low class business man struggling to develop his own massive corporation that seeks world domination using cutthroat tactics.
Services
Cartoonsmart - www.Cartoonsmart.com
Provides in-depth animated tutorials for flash developers and animators of all levels.
Toolblast - www.toolblast.com
This developer lab is complete with Web development tools, chat rooms, forums and member directories designed to make Webmasters' jobs easier.
"For years Web publishers have struggled with the challenge of providing content with little to no revenue to show for it," said Brian Burke, Zango senior director of business development. "With Zango, content owners can make money through their passion and give visitors a compelling, free experience. By continuing to work with new partners and expanding our network of leading entertainment sites, we are positioned to significantly change and improve the way content is monetized online."
"Our partnership with Zango has provided us with a consistent new revenue stream and allowed us to reduce intrusive forms of advertising," said John Beatty, founder of the Aim Buddy Icon network Wabby Works. "Their model focuses on the quality of the end-user's experience and on building long-term relationships. As a content publisher, I find this to be very unique and valuable."
For more information about partnering with Zango, visit http://www.zango.com/partner/.
About Zango
The Zango service provides users with free access to premium games, humor and entertainment content, and downloadable applications, in exchange for connecting them with targeted product and service offerings while browsing online. For more information and to get Zango visit www.zango.com.
About 180solutions, Inc.
180solutions, Inc., headquartered in Bellevue, WA, is a leader in online search marketing services. The company delivers highly relevant offers and information to consumers engaged exclusively in search-related shopping activities. For more information, visit www.180solutions.com.