Infogroup Chosen as a Preferred Provider of 15miles’ LocalFeed Product

OMAHA, Neb.--(BUSINESS WIRE)--Infogroup, the leading provider of local-business listings and Points of Interest (POI) data for navigation, local-search and location-based-service (LBS) applications, and 15miles, the interactive-services division of the world’s largest local-search agency TMP Directional Marketing, jointly announced that they have renewed an agreement.

Infogroup’s ExpressUpdate service has been chosen as one of 15miles’ preferred partners for submitting clients’ local listings. ExpressUpdate provides a single-step process for both Infogroup data partners and local businesses to add, update and enhance their business listings, as well as have those locations distributed to a wide network of outlets, including the top search engines, navigation devices, Internet Yellow Pages, directory-assistance (411) services and more.

As a division of the world’s largest local-search agency, 15miles contributes hundreds of thousands of updated business listings and enhanced content to Infogroup annually. The addition of enhanced content through Infogroup’s ExpressUpdate service meets the growing demands of consumers for rich business details such as social-media links, business descriptions, products and services, keywords, photos, logos and more. The additional fields offer businesses the ability to include more information for popular search categories such as: Hotels (pet friendly, kitchens, shuttle, pool, etc); Restaurants (price range, dress code, valet parking, etc); Golf Courses (number of holes, caddy service, private/public, etc); Service Stations (fuel types, diesel exhaust fluid, electric charging stations, etc); and numerous others.

Infogroup is consistently chosen by top-tier search engines due to its superior compilation, verification and quality-assurance processes that produce the highest quality POI data for search applications. Infogroup data powers the top-five search engines, 90 percent of in-car navigation systems in North America, and the sales and marketing systems at 85 percent of Fortune 100 companies. In addition, Infogroup’s world-class research is the leading provider of insights-driven results and the exclusive provider of the CNN/Opinion Research Corporation Poll.

“As more consumers turn to local listings, businesses will need a way to ensure accuracy of their data across all locations and include enhanced content about their business. Infogroup’s ExpressUpdate service helps facilitate consistent brand identity and recognition through its advanced quality-assurance processes and broad distribution network,” said Jim DeRouchey, President of Infogroup Licensing.

“As Infogroup has distinguished itself as a leader in the listings-management space, we look forward to building upon the success of this renewed partnership, as well as the opportunities that Infogroup offers us and our clients,” said 15miles President Gregg Stewart. “In attending the Infogroup User Conference the past few years, it is obvious to us that Infogroup is a prominent POI leader among the major search and navigation companies. Furthermore, its broad network of partnerships makes Infogroup a critical component of our clients’ local search strategies.”

About Infogroup
Infogroup is the leading provider of data and interactive resources that enable targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86^th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

About 15miles
15miles is the interactive-services division of TMP Directional Marketing, which is the world’s largest local-search agency. Its online- and mobile-search solutions, which range from Internet Yellow Pages and local-listings management to social-media marketing and search-engine optimization, position brands at the forefront of locally targeted consumers’ search results for increased lead generation and sales. Its proprietary LocalFeed product distributes clients’ local listings to the major data aggregators, which, in turn, feed business information to various distribution sources, including the top search engines, Internet Yellow Pages sites, GPS companies and more. For more information about 15miles’ interactive-marketing services, please visit 15miles.com.

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