Crafter CMS Named in EContent Magazine’s "Trendsetting Products List of 2016"

EContent Magazine continues to recognize Crafter CMS as one of the most compelling, enterprise-class Web content management platforms that empowers leading organizations to create personalized digital experiences.

Reston, VA (PRWEB) May 12, 2016 - Crafter Software (, the award-winning provider of innovative Web content management software that drives high performance, personalized digital experiences, announced today that its Crafter CMS platform has been named in EContent’s "Trendsetting Products List of 2016" for the third consecutive year.

"The number of tools available to those of us working in the digital content space is growing by leaps and bounds. I should know--my inbox is filled with new product announcements every morning. The job of the 2016 Trendsetting Products List is to let our readers know which of those products are at the leading edge of the industry, and can truly help them do their jobs better. Congratulations to the products that made the 2016 list--and thanks for helping improve the digital content ecosystem!", said Theresa Cramer, Editor of EContent magazine.

Crafter CMS enables marketers and other business users to easily create and manage unique digital experiences across multiple online channels, all through a modern suite of tools available both on-premise and in the cloud as a true software-as-a-service. Crafter CMS is composed of several powerful subsystems.

Crafter Studio allows business users to create engaging content, target messages to audience personas, publish to multiple digital channels, and deliver consistent, personalized digital experiences in one simple, elegant solution.

Crafter Engine provides developers a modern, open source Java stack to create high performance sites, and renders dynamic content that enables marketers to deliver world-class personalized sites, services and native mobile applications.

Crafter Profile combines identity and user attribute management with big data scalability for true real-time behavior-based personalization.

Crafter Social is a next-generation user-generated content platform that gives marketers the tools they need to develop and maintain the social engagement that drives real customer loyalty.

“Crafter Software is honored by EContent’s recognition in its "Trendsetting Products List of 2016" for our award-winning, open source Crafter CMS platform,” said Russ Danner, Vice President of Products at Crafter Software. “Crafter CMS enables marketers and business users to create innovative and targeted digital experiences that increase brand loyalty by fostering authentic customer engagement."

The complete list is featured in EContent's May issue and is also available at

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, and more. Learn more at and