Vizion Interactive is honored to announce this exciting partnership with Universal Pictures Home Entertainment (UPHE). It’s been an exciting year, as the Vizion team has worked hard to drive results from its PPC Management Services for UPHE, exceed expectations, and earn the right for this distinction.
It has been Vizion’s privilege to work alongside the Universal team to promote blockbusters such as: Jason Bourne, Secret Life of Pets, The Girl on the Train, Captain Fantastic, Mr. Right, Ride Along 2, and Straight Outta Compton just to name a few.
So what did Vizion do exactly to earn this distinction and surpass Universal’s expectations?
Vizion created a new methodology of measuring KPIs (Key Performance Indicators), so that efforts were measured against tangible benefits of each campaign, and not singularly against efficiency of the cost of the clicks. Vizion moved Universal toward a method of measuring engagement metrics and the usefulness of tracking forms of conversion for their various movie titles, including their distribution partners, such as: Amazon, iTunes, Best Buy, Target, and others, and developed a phased approach to search marketing.
From the very beginning of their talks of partnership, Vizion emphasized a strategic approach to Search that revolutionized Universal’s success and in turn, secured Vizion’s position as trusted Agency of Record.
Vizion Interactive’s Digital Marketing Strategist Shanti Shunn says about his work with Universal that, “it’s the working side of show business, the behind the scenes that will never make a DVD.”
The success numbers speak for themselves. Along with developing methods of measurement beyond “just the click”, Vizion Interactive was – in fact – able to show an increased efficiency of spend of 17%. By showing better performance as well as more efficiently spending precious budgets allocated toward search, Vizion Interactive earned the distinction with Universal.
Universal regularly confirms that Vizion continues to drive more true conversions on their partner sites than any other previous efforts, whether it be pre-order marketing for Amazon or Walmart, or direct affiliate marketing to iTunes for their movie titles for downloads and streaming.
When measuring click-out data for traffic driven to their core website(s), the Vizion team has enabled Universal to understand more about usability on their site, which is already being incorporated into longer-term plans for the creation of better UX, SEO/PPC and analytics.
“It’s an absolute pleasure to count Universal Pictures Home Entertainment as a partner”, stated Mark Jackson, Vizion Interactive’s founder and CEO. “For a small-ish agency, as we are, it is incredibly tough to compete with the larger, entrenched agencies that would love to have this opportunity that we have been afforded. We are thankful that Universal has given us a chance to prove what we are capable of doing, and look forward to years of servicing their needs, as we move forward as Search Engine Marketing Agency of Record, for them”.
About Vizion
Vizion Interactive is a leading digital marketing services agency bringing the process and tools that you might expect from the largest agencies, the specialized skills and knowledge of a boutique, and the care and attention of an independent contractor. Vizion Interactive is one of the select few Google Premier Partners in AdWords, as well as a Bing Partner. The agency provides a wide array of digital marketing services to B2B, B2C, franchise, and ecommerce clients including SEO, PPC, SMM, UX, CRO and Enterprise Analytics and Reporting.