Marketing Trends: 2018 Will Be the Year of Experience

Bizzabo and EventMB Published Report on the Rise of Moment Marketing in Events

May 11, 2018 - Bizzabo, the world's leading holistic events cloud, today published a report in partnership with EventMB on "The Rise of Moment Marketing in Events." The report delivers a complete overview on the rising trend of Moment Marketing, and how organizations can use it to drive activations, registrations, conversions and desired actions among key audiences.

Events have evolved into strategic tools that deliver brand messages and change the behavior of those attending. One trend that is quickly evolving into a full-fledged marketing strategy is "Moment Marketing," which capitalizes on the immediate needs of an audience by having just the right message delivered at just the right moment. While it appears to be spontaneous, and sometimes it is, most often these actions are planned out well in advance in order to generate great viral potential.

Google first defined micro-moments in 2015: "They’re the moments when we turn to a device — often a smartphone — to take action on whatever we need or want right now. These I-want-to- know, I-want-to-go, I-want-to-buy and I-want-to-do moments are loaded with intent, context, and immediacy."

Today, Moment Marketing is challenging traditional marketing strategy to move the attention directly into the moment when audiences will feel the need to take action. Event planners and event marketers need a shift in their marketing approach to make the most of these opportunities.

Download the full report on Moment Marketing here to learn about this newest marketing strategy trend:

About Bizzabo
Bizzabo is an award-winning holistic event cloud providing marketers with a modern suite of tools to create impactful and rewarding professional events. Bizzabo unleashes the power of events to drive impactful in-person experiences, networking opportunities and business outcomes for thousands of events around the world including those by WeWork, Hubspot, GitHub, EA Sports, CoinDesk, and Virgin. Customers use Bizzabo to consolidate their event stack and benefit from the platform's insights to manage, measure and grow their events participation, engagement and experience. Key features enable organizers to build websites, manage event registration, sell tickets, grow communities through onsite networking, and event apps - all within a cloud-based, user-friendly platform.

Founded in 2012 by Eran Ben-Shushan, Alon Alroy, and Boaz Katz, the company's mission is to bring people together, and to make events more rewarding for everyone involved. Bizzabo was selected by The Event Technology Awards, in 3 consecutive years, as The People Choice's Award for Favorite Event Technology Solution. Backed by leading investors Pilot Growth Equity, Maor Investments, LionBird VC, AfterDox VC Mr. Zvi Limon, Mr. Gigi Levy, Mr. Barak Rabinowitz, Mr. Joey Low, Mr. Eli Alroy, OurCrowd and Kaedan Capital, the company holds offices in Tel-Aviv and New-York. To learn more, visit

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About EventMB
Event Manager Blog is the most influential website in the meeting and event industry. It offers education, innovation, and inspiration through daily articles and industry reports. Founded in 2007, EventMB has been widely referenced as the go-to resource for innovative event professionals wanting to learn more about trends in the event planning industry. EventMB releases industry reports and intelligence about event technology, social media, and engagement at events. Thousands of event professionals have downloaded EventMB free reports at