NEW YORK (PRWEB)March 27, 2019 - Look out Canada, there's a new agency in town and their name is Social Media 55. So why should Toronto business owners pay close attention to this digital marketing agency?
Well for one, Social Media 55 is a digital marketing and social media agency with headquarters in Montreal, Canada. With offices in Los Angeles, California, Chicago, Illinois, New York City, we are pleased to officially announce the opening of our Toronto Canada office. We are in the heart of the Toronto business district in the Exchange Tower located at 130 King St W Suite 1800, Toronto, ON M5X 1E3, Canada.
Led by CEO, Joseph Rothstein, CMO, Anzour Jallouqa, and VP of Operations, Benjamin Ohayon -- this team of growing tech executives has a few essential tips for Toronto business owners trying to get ahead of the competition using digital marketing and social media as a tool to grow their business:
1. When using digital marketing for your business, the key is proper branding and online positioning. Done right, branding offers a company an edge over the competition. Here are some important fundamentals of an effective branding and media plan:
I. Logo: A key component in your branding and image.
II. Website: A great website can entice an audience, but without a solid back-end structure, your site could be merely a place holder on the world wide web. Invest in your SEO tactics both on page and off page. Consider a link building strategy.
2. Facebook and Instagram are proving to be one of the best returns on your ad spend for 2019. Offering its advertisers the ability to micro-target where ads are placed and how often its online users see it, social media advertisers get a ton of return on these ad platforms. Split A/B testing can be done with small budgets allowing businesses to scale up quickly. However, your brand may likely require an onset of various management services depending on your company's product or service life cycle. Be sure to consult with an experienced agency to get the most mileage out of your budget.
3. If you're looking for solutions to get traffic quickly, PPC, Google Adwords could be your answer. Google should be on the top of your list as it accounts for approximately 75% of online users search. That's not to say that you should count Yahoo or Bing out, choose a platform according to your company's marketing objectives and goals. It's time to optimize your Google My Business account and your Bing Places account.
Conversion ratios, Cost-Per-Click, Bid-based PPC, are all factors that you should be aware of and be proficient in before embarking on a paid advertising journey. If you lack the experience in optimizing a Pay-Per-Click campaign, leave it to the experts. From split A/B testing to lookalike audiences, retarget marketing and programmatic advertising. Social Media 55 is a full-service digital marketing agency that's here to help.
If you're looking to step up your game don't hesitate to call Social Media 55 toll free at 1-844-MEDIA-55.