September 30, 2004 - (PromotionWorld) - Communications professionals with websites to manage no longer need technical skills thanks to Mediasurface which has today unveiled the latest version of its web content management system, Mediasurface 5.1.
Giving immediate online control to non-technical users, Mediasurface 5.1 contains a raft of features that put marketing and communications people fully in charge of their online content and branding and enables the creation and maintenance of powerful websites without the need for HTML or other programming knowledge.
Building on the ease of use and flexibility of Mediasurface 5.0 and Morello - Mediasurface's ground-breaking Smart Client application - the latest versions enhancements demolish the traditional boundaries of web working with its own instant messenger facility and offline work capabilities.
In short, Mediasurface is helping businesses to reduce costs while improving control by putting it in the hands of the people who need it most.
Nick Bolton, Mediasurface Product Marketing Director, said: "Traditionally the IT department has been given the task of making changes to the typical corporate website; whether that's updating pictures, adding content to pages or creating new sections.
"But in every respect other than the website, creating and managing content is the responsibility of the marketing department. So we've done something very simple; we've made it possible for the marketing people - the keepers of branding and messaging - to extend their control into the online world without the need for them becoming part-time HTML coders. This frees up the IT people to concentrate on their own work."
One of the main features of Mediasurface 5.1 is its instant collaboration facility which follows the principles of standard instant messaging services, but has been enhanced to bring teams working on web projects closer together. This would mean that a team in London working on the corporate website with an agency in New York could swap ideas, share insight and pass links to each other in real-time. Users working jointly on a piece of content, such as a press release, can be notified when the piece is available for editing, making the publishing of information a smooth process.
This all happens within Mediasurface 5.1, eliminating any requirement for additional instant message applications, and the attendant management issues they may bring. Not only does this dramatically reduce IT systems management costs and the time taken to work on web projects, it also reduces the likelihood of errors being introduced due to poor communication.
Morello has been enhanced to facilitate better collaboration, offline working and has an even more intuitive look and feel with visual workflow, drag and drop, copy and paste and undo commands.
Nick Bolton continued: "Brand communications is a vital part of every successful business and managing the content that communicates those brand messages is a task best undertaken by the people who understand what is required. With the launch of Mediasurface 5.1 we have given those people the best tools to excel in every communications task. "
About Mediasurface
Mediasurface provide pioneering software that empowers the business user to build and manage sophisticated content driven websites.
Mediasurface software combines an interactive, graphical look and feel with industrial strength technology. Easy to use, business professionals can manage sites seamlessly, enabling authorised personnel to effortlessly update the content they ‘own' without needing technically skilled web authors to craft HTML pages by hand.
Mediasurface helps organisations reduce the risks and costs involved in building and running websites and other digital channels. It increases their ability to keep pace with change and assures the quality of the content published - ultimately increasing the usefulness of these online resources.
A British born company headquartered in Newbury, UK, Mediasurface products and services have been implemented to drive over 300 web applications solutions for customers across Europe and the United States.