October 05, 2004 - icrossing (www.icrossing.com), the leading search engine marketing firm, announced today that it was selected to provide PETCO with its integrated Natural Search Optimization services.
"We had a list of several key attributes that we were looking for as we went through our search engine marketing firm evaluation," said Heather Blank, director of eCommerce Marketing and Business Development at PETCO.
"These included proven methodologies, a track record of success with highly branded clients, superior technology and reporting capabilities, reasonable pricing, and outstanding client care. icrossing came out on top in our evaluation process. We look forward to seeing some outstanding returns on investment in the near future."
PETCO is a leading specialty retailer of premium pet food, supplies, and services with a commitment to quality animal care and education. PETCO's strategy is to offer its customers a complete assortment of pet-related products and services at competitive prices, with superior levels of customer service at convenient locations, by hiring pet lovers and training them to become counselors to our pet-loving customers. PETCO operates more than 690 neighborhood stores in 45 states and the District of Columbia, as well as a leading destination for online pet food and supplies at http://www.petco.com.
icrossing applies its experience, technology, and unparalleled client service to many of the leading brands around the world. icrossing serves its clients with Natural Search Optimization, Paid Search Management, Search Analytics, and Search Intelligence.