Victoria, Canada - October 6, 2004 - StepForth Placement Inc., a 7-year-old Canadian Internet company specializing in Search Engine Placement, based in Victoria, British Columbia, has been chosen by Time Inc. to provide consultation services to increase the visibility of their web sites.
"We underwent a search of vendors to provide Search Engine Optimization services for the Time Inc. family of websites and we chose the StepForth team," says Dean Heistad, Director of Technology, Time Inc. "We were impressed with their ability to pull together a diverse set of needs and variables and the presentation and data provided at the end of the engagement was educational. It was exactly what we needed."
By engaging StepForth to consult on the websites of Fortune Magazine and Business 2.0, Time Inc. will also be able to improve the websites of Time Magazine, In Style, People and Parenting.
"Working with Time Inc. is what every SEO company hopes for; the technical challenge of optimizing such complex, world-renowned web sites has been very rewarding," says Ross Dunn, President of StepForth. "I am pleased that they found our work to be so helpful and have asked for more assistance."
The purpose of Search Engine Optimization is to use tools and techniques to ensure that a company's website receives top placement on the major search engines such as Google and Yahoo! "It is estimated that over 85% of all initial website visits originate from search engines," says Dunn. "It is not enough to just have a website anymore. If you can't be found easily on Internet, you are losing potential clients."
StepForth Placement Services provides professional search engine placement, management services and consultation for a diverse range of local and international clients including St. Michaels University School, Staged Homes, Prince of Whales Whale Watching and Front Row USA. Dunn has also recently created the concept for a groundbreaking search engine focused on accessibility for the disabled.